Job Description

Sales and Marketing Manager (SAAS and Solution products)

About the job:

Skills:

- SAAS , Solutions product, Strategy Development, Brand Management, Market Analysis , Product Messaging and Positioning, Customer Retention and Engagement, Team Leadership

- Experience in selling SAAS and Solutions products.

- Experience working with CRM & Sales.

- Conceptualize, plan, execute, and review the marketing strategy for the organization

- Strategize and implement Brand Communications and PR communications on offline and online platforms.

- Advanced knowledge of MS Excel & CRM Module.

- Accountable for conceptualization, design, development, and execution of strategic and tactical initiatives for brand positioning, awareness and recall

- Collaborate with Sales and Product development teams to drive innovative customer acquisition

- Proven records for handling a team with more than 20 members.

- Review and manage digital content marketing strategy and ensure effective execution and review

- Responsible for leveraging content to generate leads for the business

- Driving customer engagement initiatives on multiple digital platforms - Build, manage, and mentor a high-performing marketing team - Manage marketing budgets effectively and generating maximum ROIs

- Proven ability to manage the business by the numbers. Must be metrics-driven.

- Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment.

- Develop and implement standard operating processes to scale the working of the function.

- Help define the target market base and industry verticals we target for various services using local knowledge, secondary research, and past data

- Lead the team to ensure the right quality of onboarding to ensure early success and long-term retention of the shippers

- Deep understanding of the B2C transportation landscape in India with prior interactions with shippers

- Strong Business acumen.

- Knowledge of market research.

- Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment.

- Develop and implement standard operating processes to scale the working of the function.

- Help define the target market base and industry verticals we target for various services using local knowledge, secondary research, and past data

- Lead the team to ensure the right quality of onboarding to ensure early success and long-term retention of the shippers

- Deep understanding of the B2C transportation landscape in India with prior interactions with shippers

- Strong Business acumen.

- Knowledge of market research.

Job Requirements:

- Graduate/Postgraduate with at least 10+ years of post-qualification experience with a very high understanding and awareness of business

- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly.

- Demonstrable experience in designing and implementing successful Digital marketing campaigns running, SEO, SMO.

- Strong analytical and project management skills

- A self-starter, who is flexible and adaptable to constant change and can work in a fast-paced, high growth and dynamic environment.

- Ability to track all relevant data points on marketing execution and prepare management reports for the Marketing function

- Responsible for developing leads using whatever tools are available.

- Convert Leads into Sales using the customer acquisition team.

- Generate leads with walk-in or digital marketing or from other sources.

- Should monitor sales as per management target.

- Head customer service team for support and sales.

- Head Digital marketing team for creating Leads & Marketing Globally.

- Strategic thinking.

- Create a strategy & implement the strategy par with management targets and requirements.

- Reporting to the CEO on a daily basis.

- Weekly & monthly reviews should be reported to CEO.

- Hand-on experience working with CRM like Zoho or Salesforce.

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