Job Description

- Develop and execute a comprehensive retention strategy across Email, WhatsApp, and SMS.- Design and implement automated customer journeys focused on engagement, win-backs, and post-purchase communication.- Build and launch targeted campaigns to drive repeat orders, increase LTV, and minimize churn.- Manage audience segmentation, personalization, and cohort-level performance tracking.- Analyze campaign performance and customer behavior to optimize content, timing, and targeting.- Collaborate closely with creative, content, and customer experience teams to deliver a consistent brand experience.- Maintain and enhance the CRM tech stack to support scaling retention efforts.Requirements:- 4-7 years of experience in retention or lifecycle marketing within a D2C or e-commerce environment.- Hands-on experience with Email, WhatsApp, and CRM tools (e.g., WebEngage, CleverTap, HubSpot, etc.).- Strong analytical skills and a data-driven approach to campaign optimization.- Excellent communication and project management skills.- Candidate must have a minimum of 4 years of proven experience in retention marketing, specifically within a D2C or e-commerce organization.- Candidate must have hands-on experience in managing Email, WhatsApp, and SMS marketing campaigns.- Candidate must have practical knowledge of CRM tools such as WebEngage, CleverTap, or HubSpot.- Candidate must have experience in building and automating customer journeys for engagement and retention.- Candidate must have a strong grasp of audience segmentation, personalization, and performance tracking.- Candidate must have proven ability to analyze campaign performance and optimize for better results.- Candidate must have experience in driving repeat purchases, improving LTV, and reducing churn. (ref:updazz.com)

Skills Required