Manager - Retail Visibility & Loyalty Program
Brand Manager
Reporting to Head of Marketing
Location: Mumbai
MBA from a premium school (2017 to 2020 batch only)
Profile:
- Develop and improve retail visibility for the company, serving as the custodian for the Loyalty Program.
- Create and establish a working mechanism to build strong advocacy from channel partners.
- Institutionalize measurement metrics to evaluate the effectiveness of visibility inputs and understand brand uplift scores for retail visibility elements in collaboration with the research and insights team.
- Manage vendors and agency partners for Pan-India in-store program and campaign rollout.
- Establish a governance model for brand compliance and retail visibility across channel partners.
- Drive retail transformation and in-store visibility initiatives.
- Manage the influencer loyalty program.
- Oversee campaign management on below-the-line (BTL) platforms.
- Lead project management, agency management, and stakeholder management.
- Implement brand communication strategies and oversee BTL execution.
- Monitor and analyze marketing metrics to assess the effectiveness of initiatives.
Qualifications:
- MBA from premium institutes (2017 to 2020 batch) only apply for the role.
- Proven experience in retail visibility management, loyalty program management, and BTL campaign execution.
- Strong understanding of marketing metrics and the ability to interpret data to drive insights.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Experience in stakeholder management and collaboration with cross-functional teams.
- Exceptional communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Demonstrated ability to drive results and meet deadlines.
- Experience working with agency partners and vendors.
- Familiarity with retail industry trends and best practices.
- This position offers an exciting opportunity to drive retail visibility initiatives and loyalty programs while collaborating with internal and external stakeholders to achieve business objectives.
- If you possess the required qualifications and are passionate about making a significant impact, we encourage you to apply.
IIM Jobs
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.