Regional Marketing Manager
Job Purpose :
Manage Zone Branch MR operations team and ensure that they follow the process laid down with the primary focus on:
- On Boarding of new members
- Member Interactions
- Sales Login
- MAF to be sent to vendor
- Heart to Heart initiatives
- Member retention
- Reduce xln inflow
- Train the team and Sales staff on key parameters
- Stakeholder management
- Strategy to improve eligible base of west zone and executing the strategy
- Improve member CAPS and CES scores
- Monthly review of Dashboard with the team and present the DB to Corporate Manager for the entire west zone performance every month
- Improve HFRP leads and conversions
- Better communication skills
- Improve team morale
- Follow TMW practices across branches
- Work closely with corporate functional stakeholders to improve the process further
- Encourage team to participate and submit Kaizens for continual improvements
- Ensure complaint of west zone is tracked and take measures to reduce the complaints
- Handle escalations if the BMO manager is not able to manage the member
- Reduce dormancy and increase the eligible base
- Manage Headcount with the budget and show greater efficiency
- Extensive travel across the zone
- Ensure all members of west zone moves to website and mobile app
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