Job Description

Designation: Product Marketing Manager (Software Package)Type: Full TimePayroll : On roll/ PermanentResponsibilities- Strategic Marketing Planning : Develop and execute comprehensive marketing strategies aligned with growth plans, target market, and objectives.- Brand Development : Create a strong brand identity and maintain consistent representation across all touchpoints, including website, social media & product.- Customer Acquisition and Retention : Drive acquisition through various channels and implement retention strategies.- Marketing Campaigns and Content : Execute integrated campaigns and create compelling content to engage the audience.- Analytics, Attribution and Performance Tracking : Utilize data insights to optimize initiatives and track campaign effectiveness.- Team Leadership : Build and lead a high-performing marketing team and collaborate with cross-functional teams & external vendors.- Market Research & Analysis : Observe market trends, conduct research & monitor competitors.- Budget Management : Develop & manage the marketing budget, ensure optimal resource allocation.Requirements :- Bachelor\'s/Master\'s degree in Marketing or related field from a top college / university.- Proven experience as a Product Marketer in a fast-paced tech startup or similar environment.- In-depth knowledge of digital marketing strategies and technology products / services.- Demonstrated success in driving scalable & sustainable customer acquisition and revenue growth.- Strong leadership, analytical, and communication skills.- Entrepreneurial mindset and adaptability to a changing startup environment. (ref:updazz.com)

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