Job Description

We are looking for a Product Marketing Manager with 3-5 years of experience in the industry to create and build strong product awareness and affinity in the market. The candidate will lead our outbound marketing activities and will be responsible for presenting our products in ways that will strengthen our brand and boost our sales.

For this role, one needs to be a creative and quantitative thinker. Must be familiar with various product marketing techniques, like email campaigns, outbound marketing, community marketing and product packaging strategies. The business goal will be to develop and implement the most profitable plans to position and promote Liminal products effectively.

Responsibilities

• Study company products in depth and create ready reckoners for each product offering
• Creative technical documentations with content teams help for users as manual guide and translate technical details into benefits for the business prospects and sales generation
• Follow and analyze market trends to position products in relevant markets
• Create report on product usage, consumer experience and future demands
• Develop product marketing strategies (packaging, pricing, advertising, product launching, NPS etc)
• Craft compelling product position and promotional messages across marketing channels (landing pages, ad campaigns, website, microsites, sales collaterals etc)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies and drive awareness and affinity
• Test marketing product features, releases and ad copies to drive MQL\xe2\x80\x99s
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding product communication strategy
• Maintain a detailed understanding of competitive landscape and strategies in relevant markets

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager or similar role that qualifies for building product awareness and affinity
• Experience in product and market analysis is a must
• Familiar with various product marketing tactics and strategies and global geographies (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skill and a keen eye for detail, measurement metrics, analytics and creativity
• Analytical mind and strong quantitative skills
• BSc/MBA in Marketing, Communications or similar field is a must
• Drive product analytics to understand feature usage, comprehension, and optimization
• Excellent verbal and oral communication skills
• Must display leadership skills in driving product marketing strategies in previous experiences

Benefits

We Are Liminal

At Liminal, we\xe2\x80\x99re building the best home for digital assets. Making them secure and efficient every day!
As a team, we thrive to inspire and push you to live your dream and build a technology that challenges the status quo.

We Enable

Liminal is where crypto-native citizens live. We wish to make digital assets accessible, simple, transparent, and secure.

Ambitious

We are an ambitious team of individuals who are chasing the Big Hairy Audacious Goals (BHAG) and we work with full authority. There are no right or wrong decisions, but only timely or late decisions.
Thus, we execute with great speed. We think, we create, we deliver, and we drive innovation.

Emotionally Intelligent

Successful companies are built on strong and positive emotions, and we aim to drive this internally. Emotional intelligence leads to impactful results.
There may be tough days or even months, but we make sure we pull each other through a great and successful quarter. As a team, we celebrate even the small wins together.

Goal-Oriented

We focus on the goal, and we ensure that the journey is fruitful too. We learn from each other\xe2\x80\x99s experiences, whether success or failure, each chapter adds to a takeaway which is a useful lesson.
We share, express, and aim to achieve the planned outcome together as a team.

Appreciative

As a team, we are thankful to have each other\'s back. We are kind when we give feedback, and we take feedback positively. Liminal\xe2\x80\x99s motivating culture to showcase one\xe2\x80\x99s work, and share appreciation, sets us apart from others.

Process Driven

Seamless workflow between the team is the secret ingredient. We take ownership of our work, and ensure its delegated with due diligence and automated in time.

\xe2\x80\x9cIt\xe2\x80\x99s not about 500 people, but 500X people that makes the difference. And, this is what we follow at Liminal.\xe2\x80\x9d

We Grow Together

This is the best time to join Liminal. We\xe2\x80\x99re building a team that is shaping the future of secured digital transactions. This learning experience will not just enhance your professional profile, but also add value to your personal growth.

\xe2\x80\x8dRemote Working

Pandemic or no pandemic, we are a remote-only organisation that offers the highest level of flexibility to its employees.

Best in Class Salary

At Liminal, we appreciate the good talent, and ensure that our employees are compensated with the salary brackets that are best in the industry.

15-Day Salary

No need to wait till the end of the month anymore! Get your salary credited every 15 days.

Flexi-hours

We don\xe2\x80\x99t like to micromanage. We believe it\'s impolite to ask employees to punch in & out or follow similar activities to track the number of working hours. We trust our employees to get the job done and achieve the identified goals.

\xe2\x80\x8dESOP

A liberal ESOP policy, ensures that every employee remains motivated toward the success of the organisation and does not take this as any other job task. By adopting an excellent ESOP policy, we want to ensure that our employees benefit immensely from the growth of the organisation.

Self-Managed Paid Leaves

Say bye to leave without pay! Yes, there are no limits to the number of leaves you can take. We want employees to be responsible enough to strike a good work-life balance.

Liminal Book Club

Liminalites believe in the power of reading. Whether fiction or non-fiction, reading habits can fetch maximum ROI on time and money invested. You can raise a request for a book, and it will be delivered to your doorstep. No need to return or share, it\xe2\x80\x99s yours to keep forever.

Health Insurance

We care for our beloved Liminalites. Our health insurance provides comprehensive coverage to our employees and their spouses and dependent children.

Financial Wellness Program

Financial independence and freedom can do wonders for any individual. At Liminal, we have a financial wellness partner who will enable every employee to achieve their financial goals.

Lifetime free access

Liminal employees receive lifetime free access to the Liminal Vaults platform even after they decide to move on. Employees will additionally get 2 Trezors / Ledgers at zero cost as a part of their onboarding. You can enjoy the benefits of the software as well as the hardware for free.

Best in Class Devices and Subscriptions

Get the best devices and tools you need to deliver your work. We provide the best subscriptions to ensure the highest levels of work efficiency.

Health Challenge

Earn money to stay fit. You get a $300 cash reward per quarter to complete the Liminalite Challenge!

• Run 5kms in 30 mins

• 50 pushups at one go

Walk/run/meditate/do yoga for 30 minutes every day for consecutive 30 days and you get a $100 cash reward per quarter

Collaborative Work Environment

We spend most of our time at work, finding answers to problems or building solutions, and hence it becomes imperative to ensure that we enjoy our time at work. We take pride in the lively culture that we have built at Liminal.

LastPass FREE Family Accounts

Security is at the core of what we do, hence we offer premium last pass accounts to our employees and their family members at no cost. Employees can now manage even their personal accounts in a secure way.

Employee Referral

Under the Referral Bonus Program our employees can earn incentives to introduce new talent to the organisation. The referral bonus will be credited to the employee account once the candidate completes 3 months with Liminal.

On-the-job training

Blockchain is a relatively new technology that is constantly evolving. We provide constant training and support to our employees to make sure there is collective learning and continuous improvement.

Netflix Family Plan

Weekends are to chill and rejuvenate. We are big believers in maintaining a good work-life balance. Employees can take time off and enjoy the entertainment with Netflix Family Plans, paid by Liminal.

Set Up Home Office

Liminal cares for your health and hence we have launched this benefit to \xe2\x80\x9cSet Up Home Office\xe2\x80\x9d for employees when they begin their journey with us. This will be a one time benefit given to the employee upon joining the Liminal family. Employees are encouraged to buy \xe2\x80\x9cErgonomic furniture\xe2\x80\x9d that is specifically designed for efficiency and comfort in your work environment and helps you prevent stress injuries. You are allowed to buy a Chair and a Table or a Desk as suited to your needs for a comfortable working environment at home.

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Liminal