Job Description

Product Marketing Manager (Remote Working)

About the role :

- Company is looking for a Product Marketer to join our team. This role will lead our post-product development marketing efforts.

- This individual will act as the voice of the customer by addressing questions around our product, determining target customers and how to best reach them.

- A key part of the role is to drive product adoption, specifically in-app product adoption. How do we get our customers to use our product more and more, i.e. increase usage, and stickiness thus driving loyalty.

- The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner.

Life at Company :

Company provides a great culture for marketers to thrive in and be happy.

- Remote-friendly : Company brings together the best and the brightest, no matter where they are and provides them a great degree of autonomy. We trust them to do the right thing.

- Open & transparent : When creators have access to all the information they need, the best product can emerge.

- Idea-friendly : We provide an environment to explore, to take risks, to make mistakes and to learn, so you can succeed. Anyone can come up with great ideas and bring about a change. We let the best ideas win.

- Customer-centric : We constantly learn from our customers and collaborate to build the amazing software that Company is.

What you'll be doing :

- Work closely with sales and product teams to develop key messaging, value proposition and pricing models

- Together with the product team, educate both internal and external stakeholders on our product features and their benefits

- Create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, webinars, eBooks, case studies) that articulate the benefits of our products

- Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators

- Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle

- Assist sales on calls when appropriate to provide deeper dives into the product

- Speak and present both internally and externally to promote the story of our product

- Build a small team of product marketing specialists and interns; establish individual and team metrics and report on success

What you'll bring to the role :

- 4-8 years of relevant experience in B2B SaaS marketing, managing a global paid advertising program

- Top-notch written and verbal communication skills

- Has strong analytical skills with a creative mind

- Is aspirational, self-driven, and proactive