Job Description

Performance Marketing Manager - SAAS

About the Role:

- As a Performance Marketing Specialist, you will be a key player in driving our digital marketing efforts, particularly in the realms of acquiring customers via Paid Search & Paid Social traffic.

- Your primary aim will be to ideate, launch and optimize paid advertising campaigns to capture existing demand, and create more demand for our revenue management platform.

- Your north star metric at any given point of time will be ROAS.

Roles and Responsibilities:

- Create, optimize, and manage Google Ads campaigns to meet internal KPIs.

- Conduct keyword research, analysis, and bid management to maximize ROI.

- Monitor and analyze campaign performance to provide actionable insights and recommendations.

- Collaborate with the Organic & SEO team to ensure a cohesive search marketing strategy.

- Develop, execute, and manage social media advertising campaigns across platforms such as Facebook, Instagram, YouTube, and TikTok.

- Analyze campaign performance and make data-driven decisions to optimize results.

- Collaborate with content and creative teams to design engaging ad creatives.

- Coordinate with graphic designers and other creative professionals to ensure timely delivery of high-quality advertising assets.

- Provide creative direction based on marketing goals and brand guidelines.

- Manage the workflow and timelines of creative projects to meet advertising schedule demands.

- Prepare and present regular reports detailing the performance of paid advertising campaigns.

- Provide insights and recommendations for continuous improvement.

- Collaborate with other marketing team members, as well as success, sales and product teams, to ensure integrated and cohesive marketing strategies.

- Communicate effectively with internal teams and external partners to ensure the success of advertising campaigns.

About You:

- Bachelor\'s degree (Open to all streams - Marketing, Advertising, Engineering, Science etc).

- 7-10 years of experience in paid digital advertising, particularly with Google Ads and Meta, and other social media platforms.

- Past experience working at a digital marketing agency or a SaaS org is a must-have.

- Past experience deploying $500k-$5 Mn ads budget expected.

- Strong analytical skills and experience with performance metrics and digital advertising KPIs.

- Proficient in using advertising and analytics platforms such as Google Ads, Facebook Ads Manager, Google Analytics 4, Looker Data Studio, Google Sheets etc.

- Strong organizational and project management skills with the ability to meet tight deadlines.

- Excellent communication and interpersonal skills.

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