Job Description

- Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.- Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries -co. - Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.- Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.- Utilize analytics tools (Google Analytics, HubSpot, CRM, etc.) to track performance and generate actionable insights.- Work closely with content, design, and sales teams to align marketing strategies with business goals.- Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.Some Specific requirements:- 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).- Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.- Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.- Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.- Analytical mindset with data-driven decision-making skills.- Excellent communication and collaboration skills.- 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).- Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.- Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.- Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.- Analytical mindset with data-driven decision-making skills.- Excellent communication and collaboration skills.Notice Period - immediate to 15 daysNo Job Hoppers - minimum 2 years in an organisation (ref:updazz.com)