Job Description

About the Role: We're looking for a Performance Marketing Manager to take end-to-end ownership of paid media campaigns across key digital platforms. This role focuses on campaign management, media buying, and performance optimization to support overall business growth. The ideal candidate is hands-on, analytical, and experienced in running high-efficiency campaigns for mobile-first products. Key Responsibilities: Campaign Management : - Plan, launch, and manage paid marketing campaigns across Meta, Google Ads, YouTube, OEMs, affiliate networks etc. - Own audience targeting, budget allocation, bid strategies, and platform selection based on goals - Ensure timely execution and smooth delivery across all active campaigns Performance Optimization & Analysis - Monitor key campaign metrics, identify trends, and implement optimizations to improve efficiency and performance - Run A/B tests on creatives, copy, and audience segments - Use analytics and attribution tools (e.g., Appsflyer, GA4, Firebase) to assess performance and inform decisions Creative Collaboration - Work closely with the design to develop high-performing ad creatives - Provide data-backed feedback and briefs for new assets and campaign variations Cross-functional Alignment - Collaborate with product, CRM, and data teams to align campaign goals with broader business objectives - Partner with agencies, publishers, or channel representatives where applicableRequirements : - 4-8 years of experience in performance marketing, preferably for a mobile-first or consumer tech product - Strong hands-on experience with Meta Ads Manager, Google Ads (incl. UAC), and other digital buying platforms - Proficient in tools like Appsflyer, Adjust, GA4, Firebase - Strong analytical skills with a data-driven decision-making approach - Ability to manage multiple campaigns across channels with efficiency and accuracyPreferred Experience: - Experience working on mobile apps or subscription-based business models - Exposure to full-funnel performance marketing and growth experimentation - Comfort with rapidly changing environments and performance-led cultures - managed monthly budgets upwards of - 50 lakhs across digital platforms (ref:updazz.com)