Job Description

- Define and execute the overall performance marketing strategy aligned with business and revenue goals- Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution- Identify new growth channels, audience segments, and scaling opportunitiesPaid Media Leadership:- Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms- Oversee full-funnel campaigns (awareness - consideration - conversion - remarketing)- Drive continuous experimentation through A/B testing and growth sprintsTeam & Stakeholder Management:- Manage and mentor performance marketers, media buyers, and agencies- Collaborate with Sales, Design, Content, Product, and Tech teams- Present performance insights and recommendations to leadershipAnalytics, Attribution & Reporting:- Own analytics setup including GA4, GTM, Pixels, CRM integrations- Ensure accurate attribution, lead quality tracking, and funnel visibility- Deliver weekly/monthly dashboards with insights, learnings, and forecastsConversion & Funnel Optimization:- Improve landing page performance, lead quality, and conversion rates- Partner with UX, content, and tech teams to enhance user journeys- Align marketing outputs with sales conversion and closure metrics Ideal Candidate- 4+ years in Performance / Growth Marketing, with at least 2 years in a managerial role- Strong hands-on expertise in- Proven experience managing large monthly ad budgets- Deep understanding of attribution models, funnels, and CRM-based tracking- Strong analytical mindset with advanced Excel/Google Sheets skills (ref:updazz.com)

Skills Required