Job Description

Responsibilities :- Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.- Managing PPC budgets, while strengthening platform accounts and key client relationships.- Executing & optimizing multiple PPC campaigns simultaneously.- Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).- Targeting selected groups through keyword and audience research.- Managing and editing campaign budgets and adjusting bids to optimise ROAS,- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.- Reporting KPIs to management on a regular basis via various dashboards.- Producing engaging, clear and concise copy for campaigns- Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.- Reducing risk of click fraud and irrelevant spend.- Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.Skills, Knowledge and Experience :- Minimum 3 years' experience as a PPC Manager or Digital Marketing Specialist focused on SEM.- BSc/BA in Marketing, Digital Media or a related field, with Google Ads certification.- Experience with multiple platforms, e.g. AdWords, Facebook Ads, TikTok Bing.- You'll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.- Expertise using and manipulating paid search dashboards to optimise spend.- Confidence using Google Analytics or similar tools.- Excellent communication, both verbal and written, and experience presenting reports and optimisations. (ref:updazz.com)