Job Description

Marketing & Digital Marketing Strategy:

- Develop and implement comprehensive marketing strategies aligned with the restaurant chain\'s objectives.

- Utilize various digital channels, including social media, email marketing, whatsapp and online advertising to reach target audiences effectively.

- Monitor and analyze digital marketing campaigns\' performance, track KPIs, and make data-driven decisions to optimize results.

Agency Management:

- Collaborate with and manage external digital marketing agencies and PR agencies to execute marketing campaigns, ensure brand consistency, and maximize ROI.

- Provide clear briefs, set performance expectations, and establish regular communication channels with agency partners.

- Monitor agency performance, negotiate contracts, and ensure deliverables are met within agreed timelines and budget.

Aggregator Management:

- Manage the restaurant chain\'s presence on aggregators like Zomato and Swiggy, ensuring accurate and up-to-date information, coordinating promotions, and maximizing visibility.

Team Leadership and Collaboration:

- Coordinate cross-functional efforts with other departments, such as Operations, Culinary, and Finance, to align marketing strategies with business goals.

Brand Management and PR:

- Maintain and enhance the restaurant chain\'s brand image, ensuring consistency across all marketing channels and touchpoints.

- Develop and implement PR strategies to generate positive media coverage, manage press releases, and cultivate relationships with journalists and influencers.

- Monitor online reputation, respond to customer reviews, and proactively address any issues or concerns.

Market Research and Analysis:

- Conduct market research and competitor analysis to identify emerging trends, consumer preferences, and opportunities for innovation.

- Monitor industry benchmarks, stay up-to-date with digital marketing best practices, and propose new strategies to stay ahead of the competition.

Over 7 years of experience in the Marketing domain - with specific experience in restaurants and nightclub

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