Job Description

We are looking for a Ecomm Marketing Manager for a FMCG company based in Mumbai

Key Deliverables :

- Be an active member of the E-commerce team, demonstrating \'growth hacking\' and \'resourceful\' mindset

- Take an analytical and data driven approach to maintain a forward forecast for each

Brand & SKU :

- Work back from the sales target to identify traffic targets & optimization opportunities while maintaining an optimal spend mix

- Ensure top class Win in Search expertise, staying ahead on key word bidding strategy both in-platform and off-platform

- Have a deep understanding of SKU prioritization based on Traffic & Conversion rate trends

- Engage with Platform Marketing Solutions and stakeholders at multiple levels to formalize the way of working for increased collaboration and performance

- Work with platforms for improved Traffic & Sales attribution - maximizing spend with clear attribution model and minimizing spend where unclear

- Work closely with partners to spend as per Platform activations - maintain a balance between \'Always On campaigns\' and \'Event campaigns\'

- Engage & influence internal stakeholders such as Brand & Digital teams to leverage on top of the funnel marketing for driving bottom of the funnel conversion

- Maintain an agile media plan for each Brand to ensure things that are working can be amplified, and quickly adjust the plans for the brands that are not working

- Operationalize scorecards that ensure visibility and transparency to various performance KPIs

- Monitor and analyse e-commerce sales/marketing effectiveness produce regular performance reports for Brand Team

- Understand the interplay between the various investment and returns drivers and manage them to drive optimum ROAS for the channel

Work Experience:

- Minimum of 5 years of digital marketing experience with a brand, ecommerce marketplace or a digital agency

- Must have experience and exposure to Digital Media, Paid Search, Re-targeting

- Well versed with Amazon/Flipkart Advertising Console

- Strong analytical mindset and knowledge of performance marketing metrics

- Strong interpersonal and communication skills

- Excellent in written and verbal communication skills

- Experience of working

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