Job Description

Education Post Graduate Diploma in Management with specialization in marketing Experience 8- 10 years of experience in a consumer centric industry COMPETENCIES Understanding of content Understanding of preferences and consumption pattern of consumers Data interpretation and analysis skills Understanding of marketing concepts and techniques Leveraging facets of technology for digital marketing Business acumen Stakeholder management Vendor management Communication People management Learning Agility Innovation AREAS OF RESPONSIBILITY Devising brand strategy Create external and internal brand strategy basis annual calendar, content portfolio, new shows planned, allocated budget, competition, and brand equity in alignment with overall channel content backed by research and data Develop a strategy for effective use of digital as marketing tools Subscription Targets Revenue Targets Marketing, digital media and PR Ensure optimization of platform\'s brand equity as per the marketing and business plan by deployment of new and evolving modes of marketing Conceptualize the marketing proposition of new shows, develop plans and translate the same into creative and promos and its effective deployment in media, outdoor and digital formats to ensure maximum reach of the new show Guide and support team members in handling digital and social media engagements (Facebook, Twitter, etc.) for the channel Ability to leverage the second screen (mobile) for devising newer ways to market. Manage big and marquee events and marketing campaigns, and support team members in managing similar initiatives of medium to small size Provide inputs on and assist team members in effective liaising with media and other external agencies to maintain and enhance channel brand positioning Manage and support team members in driving strategic tie ups and partnerships, creation of brand IPs, and brand activations, and other branding and PR initiatives Brand equity Subscription targets Engagement rate Media coverage Adherence to budget Show openings Advertising value equivalent Brand Recall Manage vendor relations Constantly scout the market to keep tab of the marketing landscape, USP of marketing, creative, media, and ad agencies Identify marketing agencies based on their strengths and the events requirements Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.) Evaluate performance of vendors during campaigns and provide feedback as required Effective budget utilization Identification of the right vendor Managing team performance Track team performance at an overall and individual level and provide support/ guidance wherever required to ensure achievement of yearly plans Manage effective resource allocation, enhance the capability quotient of team members and drive higher team engagement through appropriate HR interventions Team engagement score Attrition Capability Building for Succession Planning

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