Job Description

As Marketing Manager, you will:

• Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty
• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-market strategy, and budget planning
• React fast to mid-campaign performance and optimize in between campaign activities
• Analyse reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach
• Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events, partnerships, etc.

To be considered for this role, you need:

• 15 years of total experience with minimum 4 years in managing a team. Airline experience is highly preferred.
• Proficiency in optimizing and executing SEM, PPC as well as Paid Ads, and Display Advertising
• Able to use consumer insights and human psychology to come up with and develop creative marketing tactics
• Proven ability to orchestrate large campaigns spanning numerous marketing channels
• Results and performance driven, preferring data to drive your everyday decisions
• Possess a hands-on mentality and an analytical and structured way of working
• Able to operate successfully in a lean, fast-paced organization to scale quickly
• Self-motivated with a focus to exceed set goals
• Comfortable adapting to new technologies

These are skills and experience that will make you stand-out in the job application:

• Highly adaptable and creative - critical as the marketing field is constantly evolving
• You have a natural impatience for the status quo and insist on looking for improvements
• You hate the phrase “the devil is in the details” because you think that’s where the fun is
• You excel at, and love working in a fast-paced, always-changing environment

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.