Manager Marketing Baby Personal Care (10 15 Yrs)
Job Description
Opening for Marketing Manager for a leading Baby Personal Care Division
KRA:
Category Objectives:
- Achieve the objectives for Baby Personal Care
- Optimizing visibility investment
- Measuring inputs/activities-wise
Category Core Strategy:
- Design and develop strategies for Baby Personal Care
- Plan special activity, campaigns for business channels
- Analyzing current market trends and competition benchmarking
- Market Research & Surveys to understand market trends, consumer needs
- Understanding Consumer insights - lifestyle trends and market insights
- liaise with media and digital advertising
Planning & Execution:
- Prepare Annual budget and marketing plan for Baby Personal Care
- Working in partnership with the creative team & agencies to develop inputs/ collaterals and collaborate with cross functional teams.
- Content development and creative planning
- Regular follow up and coordination with sales team to ensure effective implementation of marketing strategies
New Products Development & Category Expansion:
- New product development
- Market Analysis and Research, clinical data needs, and financial analysis
- Product/Category development
- Pricing benchmarking with competition & set right pricing
- Overseeing Go-To-Market and Launch plan
Talent Development:
- Establishing team values and goals
- Set KRAs, KPIs, Task and Evaluate team performance
- Encourage trust and cooperation among the team
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Job Detail
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Job IdJD2957705
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBangalore, Karnataka, India
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EducationNot mentioned
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ExperienceYear