Our client is an 8+ years old watch brand with bestselling wearable products on various marketplaces. With an aim of being a global leader in this category, the team is now looking to scale and add new members who can help accelerate the business growth.
Role: Marketing Manager
Working days (Alternate Saturdays)
Responsibilities:
- Strategize and execute Communication encompassing Brand Communication
- Develop communication content with influencers and media partners for brand promotion
- Conceptualization of product launch campaign with clear indices across agreed consumer touchpoints
- Design brand campaign strategy with clearly defined milestones with timeline
- Brand Strategy development adhering to defined Brand KPIs
- Celebrity on-board strategy development; managing celebrity contracts and 360-degree utilization
- Briefing and managing external agencies
- Creation of marketing calendars and segmenting the budget across campaigns and channels
- Initiating Community building to drive brand desire and consumer loyalty
The Ideal candidate:
- You have 4-7 years of proven experience managing all aspects of marketing in a premium organization preferably in Audio/ Smartphones/ Consumer Electronics
- You have extensive experience and proven record in brand planning/strategy, Online brand engagement, creative development, measurement and execution
- You have experience in working with large budgets and finding the most effective and efficient way of reaching customers
- MBA in Marketing / Communications or relevant field
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