A Sales & Marketing Manager job description includes developing and implementing sales and marketing strategies, managing and motivating the sales and marketing teams, conducting market research, setting sales goals and budgets, analyzing performance, and building client relationships. This role is responsible for driving business growth, increasing brand awareness, and ensuring the company's sales objectives are met through a combination of strategic planning and hands-on leadership.
Key responsibilities
Strategy and planning:
Develop and implement strategic sales and marketing plans to meet revenue targets and company goals.
Team management:
Recruit, train, coach, and motivate sales and marketing staff to ensure high performance and productivity.
Market analysis:
Conduct market research to identify new opportunities, understand consumer needs, and monitor market trends.
Budget management:
Prepare and manage the annual sales and marketing budget to ensure financial objectives are met.
Performance tracking:
Monitor and analyze sales performance, marketing campaign effectiveness, and market data, then generate reports for senior management.
Client relations:
Build and maintain strong relationships with key clients and stakeholders.
Marketing execution:
Oversee the development and execution of marketing campaigns and ensure alignment between marketing efforts and sales objectives.
Essential skills
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