Job Description

Core Responsibilities

Platform Management & Improvement

- Lead Field Marketing Teams Automation (MPOWER) and Business Transformation Projects in a constantly evolving & complex Information Systems Environment

- Lead Process Re-engineering projects in the domain of Field Marketing management & automation

- Interface with cross functional leadership and the field Marketing teams through regular interactions for identifying opportunity areas in Field Marketing processes and new requirement gathering

- Collaborate with the Divisions, SMG, IT & technology partners to release impactful features, coordinate development activity, and track success metrics to closure

- Employ a range of qualitative (user discovery research, focus groups, usability studies, etc.) & quantitative (surveys, analytics, market research, etc.) data into evolution of the platforms

- Produce detailed Specs for new features, including wireframes, user flows, scenarios, business case, platform roadmap & performance metrics

- Regular benchmarking with best practices in the industry with a view to create a best-in-class automation approach, platform & associated workflows

- Shared Support Cell Performance Monitoring and ensuring closure as per agreed Timelines

- Training of HO/ field teams on newer versions releases

Drive Execution Excellence KPIs with Field Marketing

- Standardization with alignment across Divisions on layouts with only requisite differences handled by way of configurations

- With Front line Sales teams involvement increasing on the Market Development activities, the closer coordination between these two systems will help drive synergies for TSI/TSRs & BDE/CMDIs and help in terms of the development, maintenance & keeping them in sync with the evolving Ways of working for both Teams

- Drive Marketing Process and Policy Maturity across divisions who are currently at different levels. A single marketing maturity index will be used to measure verticals and improve processes/execution.

- Leverage the digital execution overlaps across all three entities (TSI/BDE/End user) for mutually exclusive gains.

- Drive Scorecard Automation & usage with Performance Management Team

- Utilising Analytics Inputs to drive Improvements in ways of working in MPOWER & Drive overall execution Excellence

Need somone from good Bschool and from 2018 to 19 batch