Job Description

Description:General Summary of the Profile : - Will be responsible for creating and launching email marketing campaigns to promote products by determining target audience aiming to create a buzz or generate leads for the business from regions like Europe, Japan, Australia, and New Zealand.Duties and Responsibilities :- Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling, and implementation.- Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage - Ensure that email creative is visually compelling and on-brand, with appropriate communication - Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc. - Track, analyze and report metrics of email campaign performance and provide recommendations for improvement- A/B test subject lines and create and build winning attributes into future email campaigns - Use UTM tracking & review email heatmaps for improved email performance - Create and maintain an email marketing calendar.- Work with internal teams to make sure content is relevant and meaningful - Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over emailing - Ensure we keep our email sender score/domain authority within recommended levels - Create and implement email policies and best practices - Implement automated nurture and drip campaigns to keep subscribers engaged - Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion - Work with relevant third-party publications to manage and coordinate paid email campaign  - Upgrade existing email templates using graphics, personalization, and advanced features.- Ensure prompt and accurate communication with clients via email to minimize unsubscribes.- Report on sales revenue generated from email marketing efforts. Required Skills and Experience : - 5-7 Years of experience.- B. Tech from a premier institute.- MBA will be an added advantage.- Ecommerce industry experience preferred.Preferred:- Strong understanding of business email requirements and best practices - Well-versed in performance marketing, conversion, and online customer acquisition.- Hands-on Experience in end-to-end implementation of ESP, such as MailChimp, Campaigner, Vertical Response, Send Grid, Constant Contact, Strong Mail, etc. - Familiar with website analytics tools (e.g., Adobe Analytics/Omniture, Google Analytics, etc.). - Familiarity with Server and domain reputation, email deliverability, spam filters, and different email testing tools.- Proficient in Email drip marketing campaigns & Email Marketing Automation - Hands-on experience with HTML and content management systems- Critical thinker and problem-solving skills.- Knowledge of SEO/SEM and Google Analytics.- Knowledge of Affiliate Marketing. (ref:updazz.com)