Job Description

Overview of the role: The individual will be responsible for the development of brand/ marketing collateral for internal and external communications and market strategies of the programs offered under the Medhavi umbrella. Extensive liaise with media and stakeholders to help the brand gain exposure in local, national, and international acquaintances. KRA: -

• Extensive handling of all Brand Communications, Public Relations, Corporate Communications, and Digital marketing work for the university.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Overall responsibility to drive the digital media and marketing via various strategies to promote the University brand and lead the prospective students sourcing.
• Additionally responsible for driving the brand communication strategy for the University which includes coordinating with agencies for creation of branding collaterals, website etc.
• Brainstorm new and creative growth strategies for overall marketing and promotion of Medhavi Skills University.

Desired Candidate Profile:

• Masters\' Degree preferably in Marketing, Media, Communications or Journalism from an Indian University or an equivalent degree from an accredited foreign university.
• Minimum of 4 years of experience in the Marketing sector.
• Experience in development, managing of products, brand websites, and project management skills is added advantage.
• Familiarity or experience working with CRM software is an asset.
• Hands-on Practice and Application Skills on recent Industry trends and technology are a must.

Job Location- Salt lake, Sector 3, Kolkata Work Mode- On site/ work from Office. Salary- 5 L/P.A to 7 L/P.A Age- 30 to 35 years About Company : - Medhavi Skills University (Sikkim) was established with the passage of the Medhavi Skills University, Sikkim Act 2021 in the Sikkim State Legislative Assembly on 29th June 2021. MSU aspires to establish a pioneering university model where corporates/ industries shall be the stakeholders and influencers in course curriculum design, program delivery, practical skills training, as well as, for providing on-the-job training / apprenticeship. For more, visit: www.msu.edu.in Job Type: Full-time Salary: 9500,000.00 - 9700,000.00 per year Schedule:

• Morning shift

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 4 years (Required)

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