Job Description

Position: Digital Marketing Manager Location: Gurgaon
RESPONSIBILITIES:

• Plan and execute all digital marketing activities including SEO/SEM, marketing database, email, social media, marketing automation and website management.
• Driving the lead generation successfully .
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Design, build and maintain our social media presence including the end to end tracking of performance.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) and look for trends to improve.
• Be able to evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Identify trends and insights and recommend improvements to optimize spend and performance based on the insights.
• Plan, schedule, manage and coordinate all execution - through external agencies or internal teams.
• Understand how the data is passing between systems for campaigns to build efficiencies in then way we work and the percentage of work we can automate.
• Ability to review and manage content and maintain content on all collaboration platforms.
• Understand the org brand guidelines and review and create material accordingly.
• Maintain the leading share of voice in the digital Media.
• Understand & Map competition digital strategy and take action to improve the overall productivity.
• Ability to create campaign & share creative brief with the agency.

• Education: Graduate / Post-Graduate
• Experience: Minimum 5+ years experience in Digital Marketing & communications, integrated marketing or digital advertising, and Lead generation. Experience in managing digital communications in the B2B segment, Big 4 experience will be an added advantage.
• Knowledge: Strong understanding of 360-degree communications (traditional, digital, campaign automation, social media, web, HTML, email marketing), In-depth understanding of digital communication, interactive media, and social media platforms
• Technology: Demonstrable experience in leading and managing SEO/SEM, Web publishing, marketing database, email deployment, social media marketing, and display advertising campaigns, website analytics tools (Google Analytics, Net Insight, Omniture, Web Trends). Experience with A/B and multivariate experiments,
• Skills: Strong business skills and analytical ability, Excellent communication skills, Strong organizational skills with a problem-solving attitude. Ability to build and implement digital marketing strategies, across all target groups and tactics. Highly creative with experience in identifying target audiences and delivering compelling digital experiences. Ability to work under pressure - handle crunched timelines, turnaround swiftly and be adaptive to a dynamic environment. Experience in Global stakeholder management and cross-cultural experience will be an added advantage.