Job Description

Digital Marketing Manager needed for an Education Group in Mumbai.

Responsibilities :

1. Hands on experience on running campaigns across Google Search, Display, Facebook, and Meta.

2. Collaborates with internal and external teams to create landing pages, creatives and optimise user experience.

3. Experience with A/B testing and CRO techniques

- Identifies critical conversion points, drop off points, and optimises user funnels.

4. Work in partnership with paid media agencies to implement our paid search and paid social campaigns.

5. Do budget planning, metrics reporting and strategy changes based on performance

- 6. Manage relationships with external partners including affiliates.

- In this role, the person will be responsible for developing and implementing digital marketing strategies that enhance the user journey, optimize online user experiences, drive website traffic, and lead generation.

- Expertise or familiarity with CRM tools (eg Hubspot) and managing performance marketing agencies will be added advantage in achieving our digital marketing goals

- Excellent communication and collaboration skills to work effectively with cross-functional teams.

- Should be MBA - Marketing

- Local candidates needed. Candidates willing to relocate by themselves can also apply.

- This requirement is looking out for candidates who can join immediately or on short notice.

- Background verification will be carried out for Selected candidate.

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