Digital Marketing Manager
- Developing communication strategy for commercial brands to grow spontaneous and aided awareness in India.
- Planning & execution of digital marketing and e-commerce marketing campaigns. Building creative designs, content and promoting content.
- Analyzing campaign performance data using tools like R, ATInternet, Facebook Analytics, Google Analytics, Adwords, and YouTube Studio. Use data to optimize media plans and derive actionable insights to build an effective communication strategy.
- Provide support on maintaining social media presence across all digital channels
Mumbai based candidates will be preferred.
Key skills: Media Planning and Negotiations, Media Optimization using Advanced Ad-tech, Agency Management - Media Buy, Digital, Marketing Data Analytics, Expertise in advertising tools - DMP, Google analytics, ATinternet, Social Bakers, HypeAuditor, FB Insights, YouTube Studio, Google Adwords, DV360, SSP, DSP, Mobile app ad-network, UTM (Sizmek, Tealium, ATInternet etc
Education- Degree holder preferably with post-graduation in marketing/ mass media, specialized in digital marketing/tools
- Creative/Innovative / good communication / negotiation skills
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