Job Description

Function

India BU

Pay Band

E4 to M2

Role

As the Manager- Digital Analytics & Personalisation you will be part of the Marketing function and will report to the Lead- Digital Experience
The purpose of your role will be to deliver actionable insights and analysis, through the use of SQL, Adobe Analytics & Google Analytics, across the whole digital capability, driving decision-making through the power of data and insights.The incumbent will deliver a best-in-class digital experience and will be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience. This is an opportunity to strategically partner with the Digital business as a trusted adviser, using data to drive effortless digital customer experiences.

A purpose driven role for you

Your key responsibilities will include, but not limited to:
1. Collaborate with stakeholders and technical teams to define the customer engagement data vision and strategy, overseeing the roadmap and delivery of data products
2. Establish data requirements for personalization and reporting
3. Providing consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
4. Contributing to formal training to support to stakeholders, with the aim of enabling self-service of analytical tools

A Day in the life

The role incumbent will be responsible for delivering actionable insights and analysis, through the use of SQL, Adobe Analytics & Google Analytics, across the whole digital capability, driving decision-making through the power of data and insights.The incumbent will deliver a best-in-class digital experience and will be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience. This is an opportunity to strategically partner with the Digital business as a trusted adviser, using data to drive effortless digital customer experiences.

Academic Qualification & Experience

- B.Tech or Degree in Statistics
- 4-7 Years\' experience with digital analytic tools and platforms. Relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights.

Technical Skills/Knowledge

- Experience in supporting optimization campaigns and creating personalized experience
- Experience utilizing a data management platform to optimize performance media spend
- A basic understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
- The ability to interpret business requirements, with strong stakeholder and project management skills

Behavioural Skills

- Strong communication skills, including the ability to influence business decisions and stakeholders with the use of insight
- Strong team player
-Proactive
- Collaboration
- Analytical Mindset

What will it be like to work for Hero

As the world\'s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India\'s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), is the world\'s largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision \xe2\x80\x9cBe the Future of Mobility\xe2\x80\x9d, Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp\'s eight \'green\' manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 - its first EV - in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India\'s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp\'s Global Corporate Partner.

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Be with the best. Be your best. Catch-up on all our .

Recruitment assessments - We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Job Details- For internal use only

Hero MotoCorp