Job Description

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.



The Consumer Marketing Manager will head our marketing initiatives from a product perspective to drive and further strengthen our leadership position in India and South Asia and will report into Consumer Marketing Head - INSA region. This individual will drive strategic initiatives and deliver marketing value while working with a cross functional stakeholders across Product, Finance and Business development teams as well as the APAC marketing teams.

What a Marketing Manager does at Visa:

The role will be responsible for leading to our product marketing initiatives to our consumers. The candidate will work cohesively with the Visa marketing community locally, regionally and globally, India & SA Business Development team, Product, Visa Consulting and MS&A teams. It supports the country business team and product teams in the formulation of business strategies and using a data based, business case approach to develop and implement marketing and communication strategies that support the key country business priorities.

This role provides support to product teams and merchants on their marketing campaigns, as necessary, and help drive their promotion of Visa\'s products, services and benefits, including the development of co-marketing campaigns that are able to help achieve mutually agreed business goals. Manage the day-to-day relationships with Visa\'s creative, media, digital & other agency partners and develop thorough business case and agency briefing documents for each marketing initiative.

The incumbent will provide an understanding and analysis of the INSA payments industry and regulation, as well as an in-depth understanding of Indian and South Asian consumer trends and competition. He/She will ensure that all marketing programs are in line with global brand and campaign guidelines and leverage global and regional best practices.

*Why this is important to Visa

This role is super critical and aligned to the key business priorities and this will ensure that marketing campaigns are aligned towards mass customer adoption for products in the market which will help drive transactions and revenue for Visa. This role is a high impact role which will help shape the future of Visa in INSA region.

*What will also help:

• Prior experience on building and scaling product marketing related campaigns
• Keen interest to learn on product functionalities.
• Prior experience in working closely with creative, media and social experiences
• Team player, collaborative and works well with stakeholders and invests in building relationships

*Projects you will be a part of:

The Marketing Manager will work towards mass customer adoption for products in the market which will help drive transactions and revenue for Visa. In addition to this, the incumbent in this role will also partner with strategic industry partners to collaborate and plan and execute joint marketing campaigns for adoption of the product.

As the world\'s leader in digital payments technology, Visa\'s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company\'s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You\'re an Individual. We\'re the team for you. Together, let\'s transform the way the world pays.

Qualifications

*What you will need:

• 7-9 years of relevant experience in a Consumer marketing team, ideally (but not specifically) from similar industries such as Financial Services or Fin-Tech
• Demonstrated marketing strategy and campaign management, particularly in digital and social
• Demonstrated ability to identify and utilize consumer insights to develop Marketing programs and campaigns
• Strong written, verbal, presentation and communication skills
• Analytical skills to establish, track and improve KPIs and return on investment and other measurement tools
• Understanding of Media
• Demonstrated ability to operate in a fast paced, fluid environment.
• Digital, social and mobile marketing proficiency
• Develop and deliver brilliant execution of localized consumer specific campaigns that align with global brand platforms and are executed via full integrated marketing strategy including social, digital, OOH, PR & activations
• Strong collaborative skills and the ability to work cross functionally across teams in product, finance and Business Development.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa