Job Description

Manager - Consumer Marketing (Digital)

Performance Marketing:

- Develop and drive end to end marketing campaigns for top eCommerce & digital platforms (Onplatform, social, digital)

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Managing the e-commerce brand store (Amazon, web shop), annual calendar days with e-commerce platforms (ARTs)

- Monitor and optimize channels and campaigns to achieve business objectives

- Supporting performance marketing activity across channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.

- Develop media plan and ensure execution to achieve the consumer acquisition, ROI goals of
performance marketing

2. Marketing Campaign & Content development:

- Manage omnichannel marketing set-up and execution with partner including development of implementation plans, training concept/set-up, technical changes, and reporting.

- Work with the respective cross-channel marketing team (HCP, CRM), Partnership and Pharmacy,
collaborate to create email campaigns, improve automation efficiency and operationalize strategy

- Owning Omnichannel strategy, tactics, and delivery for communication plan.

- Develop & deploy new brand campaigns in country; ensure MLR approvals & adherence to brand guidelines

- Create collaterals for e-commerce (brand store, on-platform campaigns) and for paid (social-digital) media in line with brand campaign & adherence to brand guidelines

- Create communication assets / toolkits for all channels in line with brand campaign (e-commerce, paid social-digital, pharmacy, partnership)

- Conceptualize & create relevant content to drive awareness & conversion across channels (infographics, influencer content, patient stories etc)

- Transforming the business need into campaign and operational support throughout the lifecycle of the brand campaign

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