Job Description

We are looking for an exceptional storyteller and communication strategist to take the reins of select communication platforms (including major social media platforms), TFI brand visibility, PR, and Partnerships for the Movement Building Cluster (MB) at Teach For India. MB Cluster comprises of the following teams - Firki - Teach For India Online, Kids Education Revolution, TFI Alumni Team, Government Relations Team, and TFIx. With the MB Cluster’s aim to build a movement of 2 million people who advocate and act collectively for educational equity in the next 10 years, this role will see you advocate for stakeholder voice and leadership, essential pillars of a reimagined India. As Manager, Communications, you will get the opportunity to work closely with the TFI Leadership team and implement strategies impacting the overall visibility of our work and our collective impact as a cluster. You will also support the National Communications team by gathering and disseminating impactful stories to important stakeholders: prospective Teach For India Fellows, our Alumni community, Students, Teachers, and Donors. From creating a communication strategy to managing donor reporting, creating posting calendars, preparing detailed monthly and quarterly analysis and curating newsletters, to building brand narratives through meaningful partnerships, content, advocacy, and PR, in this role, you will get to project manage a 360-degree communication experience. You’d enjoy this role if you have a detail-oriented approach to storytelling, are a creative individual who can hold multiple perspectives, are a keen project manager with a deep understanding of the development sector, and are an avid user of digital media.

Responsibilities

Manager Communications will report directly to Senior Director, Movement Building Cluster, and will be responsible for maintaining the presence of the Teach For India brand through inspiring social media content, newsletters and innovations and strategically building brand narratives for the community of stakeholders including Students, Teachers, Alumni, Government Bodies, and Non-Government Bodies. Strengthen Cluster Communications

• Plan and execute the communication strategy to achieve goals to increase brand visibility on social media (Facebook, Instagram, Twitter, LinkedIn, YouTube, Medium, Newsletters) for the MB Cluster
• Support different teams of the MB cluster in the effective user engagement
• Plan and execute the communication strategy to onboard 1,50,000 educators on the Firki platform, Teach For India’s Teacher Education portal
• Curate and write stories of Teachers, Students, Alumni, and Donors, planning monthly content calendars, executing campaigns that increase brand awareness for goals listed below, and documenting and reporting monthly, quarterly, and yearly digital media analytics, product and program updates
• Curation and execution of Firki, KER, and TFIx’s monthly and quarterly newsletter and maintaining a readership of atleast 45000+
• Plan, execute, and analyze periodic campaigns to increase social media brand equity
• Build relationships with high-stake partners including donors, government representatives, and other content and non-content partners
• Cultivate connections with all partners through brand-aligned communication
• Identify innovative formats to tell the stories of the key stakeholders
• Extend learning support to other teams
• Build relationships with local media and pitch apt stories to ensure that our impact and narrative are captured in the press
• Coordinate with Teach For India’s PR agency for media collaborations

Plan and deliver high-quality events

• Execute effective social media campaigns for events like inspirED, TFI’s yearly conference, Teachers’ Day, and other key celebrations
• Support respective POCs with coverage of selected events
• Identify, create and engage donors in external and internal spaces

Work closely with the Senior Director in these areas -

• Develop online campaigns and end-to-end execution
• Support the design and collateral needs of online campaigns and donor engagement amplification
• Support Teach For India’s PR efforts by curating regional stories and regional teams in identifying powerful stories that would resonate with the media

Supervisory responsibility: Manager Communications will have 1 to 2 Associate(s) in their team that will support them with social media management.

Minimum Qualifications, Experiences and Expectations

• 5+ years of work experience
• Strong written and verbal skills, including experience with presentations and story-telling
• Ability to effectively interface with multiple audiences, internal teams, and stakeholders while presenting complex ideas clearly and in an engaging manner
• Ability to execute in an entrepreneurial environment
• Strong project management and organisational skills
• Strong time management skills and flexibility to accommodate multiple projects simultaneously, with tight deadlines
• Creative aptitude and familiarity with interactive design, website management/maintenance, and social media marketing platform
• Demonstrated ability to manage a team to results

Preferred Qualifications, Experiences and Expectations

• Proven track record in developing and leading comprehensive communications, media relations, marketing, and online strategies, including experience managing social media outreach
• Relevant work experience in marketing and communications/PR.
• An advanced degree in Communications, Journalism, or an MBA in a creative industry.
• Prior non-profit or education-related experience.