Job Description

We are looking for an exceptional storyteller and communication strategist to take the reins of the major social media platforms and TFI brand visibility, for the Movement Building Cluster (MB) at Teach For India. MB Cluster comprises the following teams - Firki - Teach For India Online, Kids Education Revolution, TFI Alumni Team, Government Relations Team, and TFIx. With the MB Cluster’s aim to build a movement of 2 million people who advocate and act collectively for educational equity in the next 10 years, this role will see you advocate for stakeholder voice and leadership, essential pillars of a reimagined India. As Associate, Communications, you will get the opportunity to work closely with a diverse set of stakeholders impacting the overall visibility of our work and our collective impact as a cluster. You’d enjoy this role if you have a detail-oriented approach to storytelling, are a creative individual who can hold multiple perspectives, are a keen project manager with a deep understanding of the development sector, and are an avid digital media user.

Responsibilities

Associate Communications will report directly to Manager, Communications (Movement Building Cluster), and will be responsible for maintaining the presence of the Teach For India brand through inspiring social media content and strategically building brand narratives for the community of stakeholders including Students, Teachers, Alumni, Government Bodies, and Non-Government Bodies Strengthen Cluster Communications

• Plan and execute the communication strategy to achieve goals to increase brand visibility on social media (Facebook, Instagram, Twitter, LinkedIn, YouTube, Medium, Newsletters) for the MB Cluster
• Support different teams of the MB cluster in the effective social media presence
• Plan, execute, and analyze periodic campaigns to increase social media brand equity
• Identify innovative formats to tell the stories of the key stakeholders

Plan and deliver high-quality events

• Execute effective social media campaigns for events like inspirED, TFI’s yearly conference, Teachers’ Day, and other key celebrations
• Support respective POCs with coverage of selected events on social media
• Work towards verifying the social media handles of different teams of the MB Cluster

Work closely with the Manager in these areas -

• Support the design and collateral needs of online campaigns and donor engagement amplification
• Support all the communication requirements of different teams of the MB Cluster
• Support the manager in cultivating connections with all partners through brand-aligned communication
• Support the manager in curating and writing stories of Teachers, Students, Alumni, and Donors, planning monthly content calendars, executing campaigns that increase brand awareness for goals listed below, and documenting and reporting monthly, quarterly, and yearly digital media analytics, product and program updates

Minimum Qualifications, Experiences and Expectations

• 3+ years of work experience in marketing and communications
• Exceptional communicator (written and spoken, individual and group)
• A track record of growing brands on social media platforms
• Strong design & aesthetic skills
• Ability to build partnerships, influence people, and collaborate
• Strong project management and organisational skills
• Strong time management skills and ability to deliver projects with tight deadlines
• Passion towards social change; belief in the principles and philosophy of KER
• Orientation towards innovation (openness, risk-taking, embracing failure) and scale (strategic thinking, identification of key levers, making bets)
• Bachelor's Degree in communications-related field preferred
• Teaching experience, is a plus

Preferred Qualifications, Experiences and Expectations

• Proven track record in managing social media outreach
• Relevant work experience in marketing and communications/PR.
• An advanced degree in Communications, Journalism, or an MBA in a creative industry.
• Prior non-profit or education-related experience.