Job Description

Role: Brand Marketing Manager Type: Full TimeJob description- Manage the entire marketing mix for the emerging consumer durable brand.- Build the brand identity and product development strategy, develop and execute the plan.- Manage all branding campaigns, its ideation, budgeting, coordination with agencies/vendors and internal stakeholders, implementation and post-campaign analysis- Identify collaborations, cross-promotions and new partnerships to grow brand- Planning, implementation & execution of Brand Campaign with the Advertising agencies and vendors.- Responsible for liaisoning with various media and communications agencies, and driving the execution of marketing strategies in co-ordination with PR Team- Craft innovative online campaigns while maintaining desired margins, implement geography and platform-specific campaigns to achieve business objectives.- Manage, leverage and grow digital platforms and tools.- Manage and work closely with Digital team, create, curate, and manage all published content (images, video and written).- Creative development of promotional materials, website content, advertising and other marketing related projects. Producing valuable & engaging content for the website, social media and blog that attracts & converts our target group.- Continuously analyze sales, marketing and competition data. Develop insight for sales & top management and perform consumer research.- Identify the gap in product offering. Liaise internally and externally and accomplish successful launch of the product. (ref:updazz.com)

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