Job Description

Job Role: Media and public relation professional responsible for assisting in developing, implementing, monitoring and evaluating communications strategy in order to support the communication objectives and maximize positive exposure in local, national and international markets.
Role & Responsibilities  Develop and implement effective digital PR strategies  Establish and maintain relationships with influential individuals in digital media—online journalists, influencers, bloggers, etc.  Creating Brand PR strategy  Articulating Brand PR goals  Crafting communication strategy  Crafting Content Strategy  Creating New Age PR opportunity for Brands Creating and sending pitches to site owners, journalists, editors, etc. to get online press coverage  Develop and maintain our media contact database and create relevant contact lists for our campaigns  Identify the right influencers to work with on our campaigns, negotiate payments, assess the quality of content they create  Gather PR campaign performance data and use these insights to create more effective future outreach plans  Strong writing skills to draft press releases and media query answers  Work with our copy and design teams to create compelling content and media kits for the campaigns  Secure interviews with online publications and organize business profiling  Use key metrics like impressions, click-through rates, social shares, and sales to measure the performance of your digital campaigns and create reports.  Work with different teams to ensure match with the corporate brand communication & other PR efforts  Stay up to date with PR & communication industry trends and best practices. Preferred work areas required: -

• Organize and manage various Brand PR strategy for the product, brand and leader of the company

in line with the yearly/monthly PR calendar

• Ability to articulate Brand PR goals to think out of the box with traditional and new age PR

strategies with different media

• Crafting end-to-end Communication and Content Strategy for product launches, media seeding

activities, campaign launches & store launches

• Creating New Age PR opportunity for Brands

Qualification – BA in Journalism and Mass Communication or MA in Journalism and Mass Communication or PG Diploma in Public Relations. Experience - 5+ years Preferred - Agency / Journalistic background