Job Description

- Understand different user personas, positioning, brand tonality, brand philosophy, current digital strategy, channel wise strategy & formats in use and define the creative strategic approach

- Be the bridge connecting the creative and the business objectives of brands.

- Research and understand the purpose of the brand, its opponents, discover insights into the audience, market insights, use that knowledge to design compelling campaign concepts and ultimately pitch the concept successfully.

- Ideate on overarching communication routes/campaign ideas, define positioning statements & creative treatments across existing clients & new client pitches

- Identify different approaches, communications and experiments, using various creative elements. (Example: Using variable factors like background color, font, communication themes, Voice-over to see which variable are driving higher results)

- Working closely with the advertising team (Google, Facebook, Linkedin Ads) to understand the experiments, analytics and iterate on creatives according to results

- Arrive at creative reports to define success of experiments & creative analysis

Qualifications & Requirements :

- Bachelor\'s degree in design/creative/communication/ Visual communications/ Brand marketing required, preferred a masters degree in Visual communications/ media

- Working knowledge of different digital platforms, formats, ad formats

- A professional portfolio demonstrating conceptualizing, visualization & execution of performance driven campaigns & brand campaigns

- Minimum 2 years of experience preferably in an agency.

About The Candidate :

- Passionate about different digital advertising platforms & formats

- Passionate about solving problems creatively

- Great communication with strong interpersonal skills

- A knack for observing people, cultures, brands & markets

- Good research skills, curious and interested in learning new topics

- Ability to come up with key consumer insights

- Basic design/copywriting knowledge a plus

- Eager to grow and learn new skills

- A go-getter, self-starter, team player, with a positive attitude

- Planned, organised, with attention to detail

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