Job Description

The world leader in cosmetics, L\'Oreal - is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L\'Oreal - supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L\'Oreal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L\'Oreal worldwide to fuel local market innovations.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have a suitable opportunity in the Corporate division for the position of Manager/Senior Manager - CMI. In this individual contributor role, you will be responsible for managing the \'consumer and market insight\' initiatives and help guide business decisions. You should have 5-7 years of professional experience with market research agencies or CMI/Marketing roles at client side. The location of the job will be Mumbai.

Key Responsibilities:

- Understand key business questions and objectives and translate them to research questions to guide research projects

- Carry out CMI studies, gather all existing data and research. Undertake in-depth analysis of the results to answer business questions.

- Establish diagnostics on the performance of L\'Oreal within its parameters (brand, portfolio, category, etc.)

- Organize an in-depth strategic watch (consumer, competition, new business models), identify the market and consumer\'s major trends and market opportunities. Formalize recommendations to feed the growth strategy of the business in the hair categories - hair care and color

- Identify and monitor competitors\' activity through analysis of panel data, determine the conditions and evolution of the market that may affect sales (competition, socio-economy, culture, demographics) and propose strategic recommendations based on these analyses

- Understand the changing channel landscape and research landscape. Scope for newer methodologies/tools/agencies to support consumer understanding in the Ecommerce, digital space and fill in knowledge gaps.

- Stay abreast of the latest market research tools and technologies; implement and leverage them to enhance the efficiency and effectiveness of research processes.

Key Deliverables:

- Generate consumer insights, share them with the marketing teams and work with them to make the projects (products, services, communication) engaging for consumers

- Propose and formalize the scope of the market research projects (objectives, timeframes, human and material resources, costs), guide CMI agencies on outsourced research projects and ensure the correct use and application of the Group\'s methodologies

- Work with the internal clients (marketing teams, category management, digital, etc.) to develop their expertise and knowledge of the consumer and the generation of insights and market research. Take the role of adviser to both divisions - consumer and professional

- Construct and communicate concise and striking messages for senior management, ensuring their integration in key decisions

Key Competencies:

MARKET REASEARCH EXPERTISE:

- Demonstrates expertise on all types of market research methodology, panel analysis, statistics and big data (experience in quantitative research is a must)

- Demonstrates high level of accuracy and efficiency in work

- Oversee the design and execution of primary and secondary research projects, including surveys, interviews, focus groups, and data analysis.

- Utilize statistical and qualitative analysis techniques to extract meaningful insights from raw data.

- Translates consumer and trends into meaningful insights

BRAND, CONSUMER AND DIGITAL KNOWLEDGE:

- Masters consumer, product and brand knowledge

- Integrates retail, shopper & and digital perspectives (strategy and appropriated methodologies)

STRATEGIC THINKING AND BUSINESS OUTLOOK:

- Strategic thinker with a results-oriented mindset

- Adaptable to changing business priorities and market dynamics

COLLABORATIVE LEADERSHIP:

- Shares & leverages best practices

- Engages and leads stakeholders in collaboration

- Influences business strategy and communication with conviction (clarity, ability to synthezise, impact)

- Strong interpersonal skills and the ability to build effective relationships across departments

Key Relationships:

- Division Head

- Country Marketing teams

- Functional Heads eg. Finance , Ecom

- CMI across the company (Zonal, R&I)

- All Research Agencies

Physical Demands (e.g. % travel):

- Travel will be need based

Education - MBA

L\'Oreal is committed to building a diverse environment and is proud to be an equal opportunity employer. L\'Oreal closely prohibits discrimination against any employee or applicant for employment because of the individual\'s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

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