1. Overall responsibility of the establishing company brand, though leadership and inbound lead generation via digital marketing channels.
2. Managing the digital marketing budget, including staff hiring and training activities.
3. Developing team members by providing information, educational opportunities, and experiential growth opportunities.
4. Maintaining social media presence across all digital channels.
5. Monitoring the performance of digital channels and campaigns to ensure that they are reaching their target audiences and generating conversions.
6. Executing marketing strategy and planning for online advertising campaigns, including SEO, emails, social media, PPC ads, and video or display ads.
7. Working with web designers and programmers to develop new features for company website or overhaul existing ones.
8. Establishing guidelines for content creation to ensure that all materials are consistent with the brand image.
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