Job Description

Position Overview

The LinkedIn Specialist is responsible for managing, optimizing, and growing the company's presence on LinkedIn. This role focuses on content strategy, branding, lead generation, analytics, and community engagement to support overall marketing and business development goals. The ideal candidate has strong platform expertise, excellent communication skills, and a data-driven approach to social media management.

Key Responsibilities

1. LinkedIn Strategy & Management

Develop and execute a comprehensive LinkedIn marketing strategy for the company and/or executive profiles. Optimize company pages, employee profiles, and brand assets for maximum visibility and credibility. Manage posting schedules and ensure consistent, high-quality content.

2. Content Creation & Curation

Write, edit, and design engaging LinkedIn posts, articles, and updates. Collaborate with design and marketing teams to create visual assets (graphics, videos, carousels). Curate industry-relevant content to position the brand as a thought leader.

3. Lead Generation & Outreach

Implement LinkedIn lead generation strategies including connection campaigns, messaging sequences, and engagement tactics. Use tools like LinkedIn Sales Navigator or LinkedIn Campaign Manager to target and nurture prospects. Track and analyze lead quality and conversion metrics.

4. Community Engagement

Monitor and respond to comments, messages, and interactions in a timely and professional manner. Participate in relevant LinkedIn groups and discussions to increase brand awareness. Build relationships with influences, industry stakeholders, and potential partners.

5. Analytics & Reporting

Track key performance metrics (KPIs) such as engagement, reach, follower growth, and conversion rates. Create weekly and monthly performance reports with actionable insights. Use data to continuously improve strategy and content performance.

6. Advertising & Campaign Management (Optional)

Manage LinkedIn Ads campaigns, including sponsored content, InMail, and lead gen forms. Monitor budgets, analyze ROI, and adjust campaigns for optimal performance.

Qualifications Required

Proven experience as a LinkedIn Specialist, Social Media Manager, or similar role. Deep understanding of LinkedIn's algorithm, tools, and best practices. Strong writing, communication, and storytelling skills. Ability to create compelling, brand-consistent content. Proficiency with analytics tools (LinkedIn Insights, Google Analytics, or CRM platforms).

Preferred

Experience with LinkedIn Ads or Sales Navigator. Graphic design or basic video editing skills. Background in B2B marketing, personal branding, or digital marketing agencies.

Key Skills

LinkedIn platform expertise Copywriting & content strategy Lead generation & outreach Social media analytics Community management Brand positioning Project management Creativity & attention to detail
Job Type: Full-time

Pay: ?10,000.00 - ?20,000.00 per month

Work Location: In person