Job Description

Lead Management and Sales Enablement Develop processes for capturing, scoring, and nurturing leads generated through demand generation campaigns, ensuring a smooth handoff to the sales team. Collaborate with the sales team to identify target customer segments, create targeted demand generation campaigns, and provide ongoing support to help them effectively communicate the value of Hexnode\'s platform. Analyze lead quality and conversion rates to optimize campaigns and improve sales pipeline health. Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively engage with leads and close deals. Performance Measurement and Reporting Establish and track key performance indicators (KPIs) for demand generation initiatives, using these metrics to assess the success of campaigns and make data-driven decisions for future strategies. Regularly report on campaign performance to internal stakeholders, highlighting successes, learnings, and areas for improvement. Collaborate with the analytics team to gather insights on campaign performance and use these findings to inform future demand generation efforts. Professional Development Continuously enhance demand generation and digital marketing skills and industry knowledge through self-study, webinars, and workshops. Build relationships with other demand generation and digital marketing professionals in the industry to exchange best practices and insights. Requirements Bachelor\'s Degree in Marketing, Communications, Journalism, or a related field. Minimum of 3 years of professional experience in advertising, branding, content strategy, or a related role, with a focus on creating and managing content for landing pages, ad copies, direct email communications, website copy, and blog content. Excellent communication and writing skills, with the ability to convey complex concepts to both technical and non-technical audiences. Experience working with cross-functional teams, including brand strategy, marketing, sales, and product management. Knowledge of endpoint security solutions and the broader IT security landscape is a plus. Skills: demand generation initiatives,it security landscape,communications,professional development,blog content,writing skills,sales enablement,lead generaion,ad copies,sales pipeline management,branding,product management,brand strategy,landing pages,journalism,campaign performance,content strategy,digital marketing skills,cross-functional teams,excellent communication,website copy,key performance indicators,endpoint security solutions,performance measurement,sales enablement materials,marketing,lead management,industry knowledge,reporting,lead generation campaign,salaes & marketing,advertising,demand generation,direct email communications

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