Job Description

Job Summary . Lead - Web Business and Group Marketing/Senior Lead - Web Business and Group Marketing Job Purpose \'This position is open with Bajaj Finance ltd.\' Job Duties & Key Responsibilities . Duties and Responsibilities - ROLES AND RESPONSIBILITIES - Conduct regular technical SEO audits and monitor all SEO health metrics - including core web vitals crawlability mobile-friendliness page speed indexation search rankings traffic - Analyze crawl log files crawl records web analytics websites performance data to identify opportunities - Implement technical & onsite SEO recommendations for drive keyword rankings & traffic - Conduct ongoing performance reporting against established goals and KPIs Technical - Own and drive Core Web Vitals to improve user experience by focusing on the aspects of loading interactivity and visual stability - Identify & optimize HTML & CSS attributes as per W3C ISO stds. to ensure best front end code practices are maintained - Actively measure and optimize DOM using React node framework - Monitor and drive Java Scrip HTML CSS & network optimized image recommendations to drive LCP FID and CLS to industry benchmarks - Optimize static components through effective caching policy for quick load times - Manage & optimize robots.txt and XML sitemap for ensuring discovery of all intended pages - Monitor & optimize crawl budgets crawl rate & Index bloating - Maintain and optimize schema and structured data markup of the website through Schema.org - Manage & optimize faceted navigation (Marketplaces) using AJAX and JS - Manage & optimize the feeds schemas for GMB Discover Youtube Images Shopping & Merchant center URLs & Links - Create and manage master internal linking and redistribute of this link authority to relevant pages. Actively drive the internal linking and pagination techniques - Create and manage the categorization of URLs in sync with the information architecture and hierarchy of the website - Actively manage URL creation standardization optimization deletion and redirections - Actively manage and fix linked 404\'s - Optimize interlinks to create optimal page depth and accessibility . Duties and Responsibilities - Content Tags - Create & Manage - Tags Meta\'s Keywords research and schemas for the pages of defined keyword portfolio. Develop RPA and automated techniques to optimize marketplaces onsite tags at scale - Optimize technical content parameters by upgrading existing content building out topic clusters and auditing for thin duplicate and low engagement pages - Find and fix keyword cannibalization - Optimize for featured snippets local listing product listing knowledge graph reviews top stories How to\'s and alike. Gain maximum real estate for the keyword protfolio managed Search engines - Obsessive interest in all things search algorithm including deep knowledge of historical changes to Google\'s algorithm as well as pulse of upcoming changes that could impact search results and ranking Cross Functional - Communicate technical SEO performance and initiative to stakeholders - Work closely with tech teams and web product managers to prioritize technical SEO opportunities based on level of effort and impact - Work along with SEO Content lead for SEO content priorities as required (keyword research content audits SERP analysis link building) - Work closely along with performance business teams to build for business needs and tightly couple with business delivery Required Qualifications and Experience . PROFESSIONAL EXPERIENCE AND QUALIFICATIONS - Graduate in Engineering, with a post-graduation preferably from a Tier 1 college - Min 8+ years\' Experience of OnSite/Technical SEO - Experience in B2C Fintech and/or Ecommerce and/or marketplaces pace is must - Experience in keyword research, competitor research, backlink strategy, and link building - Extensive knowledge of on-page SEO, technical SEO and search engine ranking factors - Ability to read, write, and troubleshoot basic JavaScript, HTML, and CSS - Expertise in tool like Google Analytics, Search Console, SEMrush/Ahrefs, Screaming Frog & alike - Up to date with the latest trends and best practices in Search - You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.

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