Job Description

Job Summary . Lead - Social Comm/Senior Lead - Social Comm Job Purpose THIS JOB IS THE IMMEDIATE REPORT OF A FOCAL POINT OF THE ENTIRE WEB BUSINESS AND GROUP MARKETING FUNCTION. IT IS A SOCIAL MEDIA MAREKETING AND E-COMMERCE ROLE TO BE HEADED BY A VERY SENIOR PROFESSIONAL TO MANAGE OVERALL DOGITAL BUSINESS AND SOCIAL MEDIA MARKETING THROUGH SOCIAL PLATFORMS FOR THE FUNCTION. Job Duties & Key Responsibilities . Duties and Responsibilities - ACCOUNT PLANNING . Identify portfolio growth opportunities and deliver on plan to achieve collaborating with internal resources to maximize/expand supplier network and spend growth. . Proactively provide expertise on policies benchmarking and recommendations to optimize programs reduce costs and drive efficiencies for clients. . Interface with various divisions of social platforms to develop and implement customized and strategic account plans. . Sign new B2B strategic partnerships manage & grow existing B2B partnerships penetrate new vertical industries and play a key role in driving the development of cutting-edge B2B financial and marketing solutions. . Ensuring that noise levels in key customers are suitably addressed through the servicing team while driving online initiatives like paperless statements e remittance @work and online program management. . Responsible for the research design development and execution of a full-funnel marketing program. . Meet and exceed identified quarterly key performance indicators that include but are not limited to: social-aided conversions on-social conversions specific traffic metrics and specialized revenue metrics focused on major activations . work with marketing and communications to ensure that social commerce content matches brand elements like visual design voice and tone. . Leveraging industry knowledge and expertise in development of growth and retention strategies and delivery of insights to clients. . Achieve portfolio growth and retention targets. . Drive Online Program management and online capabilities to improve the overall profitability of the Accounts. . Collaborate with World service to improve customer experience and reduce noise levels within the portfolio. DIGITAL BUSINESS . Business planning & execution for a specific account CANDIDATE MUST . be creative and able to think around problems . be a rigorous and logical thinker . have strong presentation skills . have good business skills . have good written and spoken communication skills . be able to work well as part of a team with a range of people . have a good memory for facts and figures . have numerical ability . have computer skills . have stamina and drive PARTNER MANAGEMENT . Identify agencies evaluate their capabilities in alignment with requirements and conduct negotiations for partnership PEOPLE MANAGEMENT AND COACHING . Determine individual training needs & development plans to build expertise and enhance skills . Set objectives conduct reviews and close appraisal processes for the team as per timelines . Participate in selection process to identify the right talent at senior positions within the function . Attract recruit and lead digital talent who will help drive connected goals by using a consultative and engaging style that encourages active listening constructive dialogue and gains commitment . Integrate cross linked KRAs across the team . Major Challenges - . Creating an Account planning framework from scratch . Hiring and building the account planners team to meet the business needs . Driving growth and numbers as per the targets . Key Decisions / Dimensions - Following decisions are taken by the role: . Key account planning strategies and execution . Business growth and achievement strategies and execution Required Qualifications and Experience . Qualifications . Post-graduation in Engineering or Management (Marketing) from a Tier 1 B school, with graduation in Computer Sciences or equivalent from a Tier 1 Engineering college Work Experience . 10-12 years of overall Ecommerce Business experience with minimum of 8 years of experience managing social platforms. . Must have at least 6-8 years\' experience in core social media account planning . Must have executed projects in tune to Business generation and growth . Must have done large scale transformation projects with a direct impact on revenue and customer base in tune to 5 Mil base . Must have managed a complex ecosystem of partners, minimum of 20+ to execute complex projects . Excellent grasp of the web and app technologies, data flows and systems, Monitoring systems, infrastructure management and people management skills

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