Job Description

Job Summary . Lead - Social Comm/Senior Lead - Social Comm Job Purpose THIS JOB IS THE IMMEDIATE REPORT OF A HEAD OF THE SOCIAL COMMERCE DEPARTMENT. IT IS PERFORMANCE BUSINESS AND E-COMMERCE GROWTH DRIVERS ROLE TO BE HEADED BY A VERY SENIOR PROFESSIONAL TO MANAGE OVERALL DOGITAL BUSINESS AND SOCIAL MEDIA MARKETING THROUGH SOCIAL PLATFORMS FOR THE FUNCTION. Job Duties & Key Responsibilities . Duties and Responsibilities - FUNNEL MANAGEMENT Web distribution Funnel & sourcing strategy . Create and execute overall distribution strategy covering in-bound out-bound and remarketing practices . Complete responsibility for top of funnel middle funnel and bottom of funnel initiatives with MAU Retention and NPS as key metrics . Create and implement effective funnel & sourcing strategies . Drive lower cost of sourcing as a critical success metric using multi- channel orchestration . Actively monitor portfolio performance and make necessary changes in the sourcing mix Asset Performance & Capabilities . Own the overall customer journey experience for the products across web distribution points to ensure . best in class customer experience . Work with web technology and governance teams to monitor asset performance . Lead a culture of growth through continuous improvement by sponsoring new capabilities Service to Sales . Work closely with the Performance Service team to drive service to sales programs . Integrate the product into various service communication penetration to drive contribution of \'My Account\' to overall sourcing Journey Experience Enhancement . Own the web journey for Social Commerce - Products . Work with the design teams to enhance the user experience . Conduct various Beta tests on alternate versions of UI to create the next best customer journey . Leverage content team to enhance the usage experience through narrative and assistive text Data at the centre of the plate - Be data-driven create hypotheses run experiments lead with data . Lead & develop data governance practice for Social Commerce business . Deploy data-led offer enrichment & business propensity programs product recommendation & affinity models to improve conversions . Deliver higher approval rates by continuously scrubbing customer\'s data for offers & risk policies . Continuously deploy A/B- MVT testing programs to increase conversions Capability - Optimize for the present & build for future . Ability to advise on strategies and product requirements to enhance merchandising capabilities on Social Commerce Platform. . Create detailed User stories for the new horizontal capabilities & track the timelines for My Account . Conduct the UAT based on the business test cases . Monitor the performance of capabilities & enhancements done by the team for the assigned category Merchandising & Remarketing . Deliver ZERO error on My Account . Implement & track Site KPIs to optimize conversions . Deliver features & functionalities for horizontal categories . Focus & deliver features conversion ratios . Delivering objectives of assets & category on Social Commerce Platform New channel identification . Work with various industry partners across the digital marketing landscape to identify opportunities for . creating new channels of acquisition . Engage with key external industry bodies to explore possibilities of doing beta roll outs with the company . Duties and Responsibilities - New sourcing channel development . Create the blueprint for the new channel clearly identifying the lifecycle over 3/6/12 months . Work with IT Operations Business and other internal stakeholders to conduct feasibility tests . Convert the 12-month roadmap into user stories clearly calling out the dependencies on the above- mentioned internal stakeholder . Identify champion use cases with businesses that will be rolled out in stage 1 . Lead the overall project management during the development phase . Evangelize proactively by offering ideas business specific use cases and advice to develop and improve new channel delivery New channel adoption . Work with Web Performance Business Leads and respective business COEs/ Product teams to develop go-to-market plans on digital . Work with SMM teams to create awareness programs about the new channel(s) . Drive adoption across all the web performance business & monitor channel usage statistics and respond to any issues that emerge from this data . Build a robust governance framework which enable customers consent as primary trigger for the engagement for a session/period/frequency New channel funnel management . Work with respective Web Performance Business lead on the overall funnel of the new channel . For the first 90 days of launch own the funnel along with the above lead Channel feature management and UX . Proactively manage the product lifecycle of the new channel . Introduce new features and enhancements on the channel . Work with the design and content teams to enrich the overall user experience PARTNER MANAGEMENT . Identify agencies evaluate their capabilities in alignment with requirements and conduct negotiations for partnership . Ability to work with partners to develop co-promotion or cross-promotion strategies and campaigns. PEOPLE MANAGEMENT AND COACHING . Determine individual training needs & development plans to build expertise and enhance skills . Set objectives conduct reviews and close appraisal processes for the team as per timelines . Participate in selection process to identify the right talent at senior positions within the function . Attract recruit and lead digital talent who will help drive connected goals by using a consultative and engaging style that encourages active listening constructive dialogue and gains commitment . Integrate cross linked KRAs across the team to ensure ownership and smooth functioning . Major Challenges - . Creating an Account planning framework from scratch . Hiring and building the account planners team to meet the business needs . Driving growth and numbers as per the targets . Key Decisions / Dimensions - Following decisions are taken by the role: . Key account planning strategies and execution . Business growth and achievement strategies and execution Required Qualifications and Experience . Qualifications . Post-graduation in Engineering or Management (Marketing) from a Tier 1 B school, with graduation in Computer Sciences or equivalent from a Tier 1 Engineering college Work Experience . 9-12 years of experience (at most) in building products and/or features in payments and banking . Post-graduation in Management from a Tier 1 B school, with graduation in Computer sciences or equivalent from a Tier 1 Engineering college . Knowledge and experience of managing digital platforms (e.g., web, mobile, social media, digital advertising, SEO, CRM, customer segmentation) . Experience of managing productive relationships with a range of external suppliers . Experience of making decisions by assessing analytics data, user research and stakeholder requirements. . Deep customer focus by understanding customer behavior and analyzing data & journey experiences . Proficiency with analytics, performance monitoring, tracking and presenting the same to the stakeholders

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