Job Description

Key Responsibilities:- Architect and implement end-to-end marketing journeys using SFMC, including Journey Builder, Automation Studio, Email Studio, and Mobile Studio.- Translate marketing objectives into scalable campaigns that support acquisition, engagement, onboarding, and retention goals.- Collaborate with Product, Sales, and Data teams to drive CRM segmentation, personalization, and real-time messaging strategies.- Set up triggered communications and drip workflows based on user lifecycle, app behaviour, and transactional triggers.- Maintain campaign calendars, conduct quality assurance testing, and manage data flows across integrated systems.- Track KPIs such as open rates, CTRs, conversion rates, and lead scoring to optimize performance.- Ensure compliance with data privacy regulations and best practices in campaign governance.Required Skills and Qualifications:- 5+ years of experience in CRM and lifecycle marketing with at least 3 years in SFMC-specific roles.- Proven experience deploying automated, multi-touch campaigns across Email, SMS, and Push.- Strong hands-on experience with SFMC modules, including Journey Builder, Automation Studio, and Email Studio.- Working knowledge of AMP script, SQL, and data extensions.- Strong analytical and QA skills with proficiency in campaign reporting and attribution models.- Excellent stakeholder communication and project management skills.Preferred Qualifications:- Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer).- Experience in EdTech or consumer-facing industries.- Familiarity with Salesforce CRM integration and mobile-first engagement strategies. (ref:updazz.com)