Job Description

We are looking for an experienced Performance Marketing Lead to join our dynamic team in Delhi. As the Performance Marketing Lead, you will be responsible for driving and optimizing paid digital marketing campaigns across multiple platforms to achieve measurable growth. Your primary focus will be on Google Ads and Meta Ads (Facebook/Instagram) to enhance brand visibility, drive conversions, and increase customer acquisition for our D2C (Direct-to-Consumer) business.The ideal candidate should have at least 5 years of experience in performance marketing, a deep understanding of digital advertising platforms, and proven expertise in running high-performing campaigns that deliver a strong return on investment (ROI).Key Responsibilities : Campaign Strategy & Execution : Develop and execute comprehensive performance marketing strategies across Google Ads and Meta Ads (Facebook/Instagram) to drive user acquisition, engagement, and revenue growth.Budget Management : Oversee and manage marketing budgets for campaigns, ensuring efficient spending while maximizing ROI.Campaign Optimization : Continuously monitor, analyze, and optimize campaigns to improve key metrics such as CTR (Click-Through Rate), CPA (Cost per Acquisition), and ROI.A/B Testing : Conduct A/B tests for ad creatives, landing pages, and targeting strategies to identify the most effective approaches for performance improvement.Audience Targeting : Leverage audience segmentation and targeting capabilities on both Google Ads and Meta Ads platforms to reach the most relevant and profitable customer segments.Analytics & Reporting : Analyze campaign performance data, generate reports, and present actionable insights to key stakeholders. Use tools like Google Analytics, Facebook Ads Manager, and Google Ads to track performance and make data-driven decisions.Required Skills & Qualifications :Experience : 5+ years of experience in performance marketing, with a strong focus on Google Ads and Meta Ads (Facebook/Instagram).Platform Expertise : Proven track record of managing high-budget campaigns on Google Ads (Search, Display, Shopping) and Meta Ads (Facebook/Instagram).Analytics Proficiency : Strong analytical skills with the ability to interpret data and insights to make strategic decisions. (ref:updazz.com)

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