Job Description

Job Category: Consumer Bank
Degree Level: Bachelor's Degree
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Lead Marketing We are seeking an experienced and driven Lead Marketing Manager to oversee the planning, development, and execution of our marketing initiatives. The ideal candidate is a strategic thinker with strong leadership skills, capable of driving brand growth, customer engagement, and revenue through innovative marketing strategies. Key Responsibilities Strategic Planning & Leadership ? Develop and execute comprehensive marketing strategies aligned with business objectives. ? Lead, mentor, and manage the marketing team to ensure high performance. ? Oversee the marketing budget and allocate resources effectively. Brand & Campaign Management ? Define and strengthen the brand identity across all channels. ? Plan, execute, and analyze integrated marketing campaigns (digital, social, email, offline). ? Conduct market research to identify opportunities and market trends. Digital Marketing ? Oversee SEO, SEM, social media, content marketing, email automation, and web analytics. ? Manage the company's digital presence to ensure optimal visibility and engagement. ? Analyze performance metrics to optimize campaigns and improve ROI. Product & Growth Marketing ? Collaborate with product and sales teams to support product launches and GTM strategies. ? Drive customer acquisition, retention, and lifecycle marketing initiatives. ? Identify and test growth opportunities using data-driven insights. Stakeholder Collaboration ? Work closely with cross-functional teams (Sales, Product, Creative, Operations) to ensure alignment. ? Present marketing performance, forecasts, and insights to senior leadership. Qualifications ? Bachelor's degree in Marketing, Business, or related field; MBA is a plus. ? 5-8+ years of marketing experience, with at least 2 years in a leadership role. ? Proven track record in leading successful marketing campaigns and driving measurable growth. ? Strong understanding of digital marketing tools, analytics platforms, and CRM systems. ? Excellent communication, leadership, and project management skills. ? Creative, analytical, and highly adaptable in a fast-paced environment. Key Competencies ? Strategic Thinking ? Team Leadership ? Data-Driven Decision Making ? Creativity & Innovation ? Strong Communication Skills ? Project Management

Skills Required