Job Description

About Prequate
Prequate Advisory partners with mid-market companies to solve complex business and financial challenges. We work closely with founders, CXOs, and leadership teams, acting as long-term strategic partners rather than transactional consultants. This role is critical to building and owning Prequate's outbound lead generation engine.
Role Overview
We are looking for a Lead Generation Executive who will own the end-to-end lead generation process at Prequate. This is a high-ownership role that requires comfort with first-level objections, the ability to think on your feet, and the maturity to engage senior decision-makers in meaningful conversations.
Key Responsibilities

• Own Prequate's lead generation pipeline across outbound channels

• Identify and research target companies and decision-makers

• Execute high-quality outbound communication in English

• Initiate first conversations and handle common first-level objections

• Engage prospects with context-led responses

• Qualify leads and assess fit, intent, and timing

• Maintain accurate lead tracking and follow-ups

• Collaborate with leadership to refine objection-handling playbooks

• Represent Prequate with professionalism and confidence

What This Role Is (and Isn't)
This role is ownership-driven, conversation-led, and focused on quality. This role is not a call-center or hard-selling role.
Requirements
Requirements
- Undergraduate degree in Business Administration or equivalent
- Excellent written and verbal communication skills in English
- Demonstrated ability to handle objections calmly and professionally
- Strong listening and value-articulation skills
- High ownership mindset and accountability
- Comfortable engaging senior decision-makers
Preferred (Good to Have)
- Exposure to B2B lead generation or consulting
- Experience with live prospect conversations
- Familiarity with CRM or outreach tools
- Interest in business strategy and finance

Skills Required