A Lead Generation Executive for Sales & Marketing identifies and qualifies new business opportunities through research, cold calls, and emails to build a pipeline for the sales team. Key responsibilities include maintaining a lead database, collaborating with sales and marketing teams, and tracking performance metrics. The role requires strong communication, research, and CRM skills, with qualifications often including a bachelor's degree and proven experience in sales or lead generation.
Key responsibilities
Lead identification and research:
Research and identify potential clients and target markets using tools like LinkedIn, company websites, and other databases.
Outreach and engagement:
Initiate contact with potential leads through cold calls, emails, and social media to introduce products/services and gather information.
Lead qualification:
Qualify leads based on predefined criteria to ensure they are a good fit before passing them to the sales team.
Appointment setting:
Schedule appointments or meetings for qualified leads with the sales team.
Database management:
Maintain and update a lead generation database in a CRM system, ensuring all information is accurate and current.
Collaboration:
Work with sales and marketing teams to develop lead generation strategies, provide feedback on lead quality, and align efforts.
Performance tracking:
Track and report on key performance metrics to meet or exceed lead generation goals.
Required skills and qualifications
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