Job Description

Role: - Digital Marketing LeadIndustry: - IT-ServicesFunction: - MarketingSalary (Lacs): - 9.00-11.00Exp (Yrs): - 5.00-8.00Age: -35City-BangaloreEducation: -GraduationRequired Skills: Lead generation, Stakeholder Management, Expertise in Digital MarketingWork Mode: ONSITEWorking Day: 5Office Location: Bengaluru, Karnataka 560048Mandatory Criteria (Can't be neglected during screening) :- Looking for Immediate joiners or max. 30 days of Notice Period candidates. - MBA in Sales and Marketing- Candidate must have Experience in IT Services ONLY preferably QA industry.- Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.- Lead generation - Expertise in sales tools like navigator, LinkedIn, Lusha or any other lead generation tool.- Strong knowledge on digital marketing areas - SEO, Social media management tools and managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.- Proficient in Marketing Tools, email marketing, CRM, Gsuite, MS office.Description- Targets: Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.- Implement the organizational marketing strategy and coordinate for all marketing activities for the organization- Do marketing automation to set up and run email campaigns and track responses- Generate in-bound leads and create a database through various marketing campaigns on email, social media etc.- Coordinate with delivery and pre-sales teams to collect content for:- Whitepaper, articles,- Case studies, customer testimonials- Webinars / blogs / videos / interviews- Get them written through the writer and published on different platforms.- Research and collect information on all events and conferences and suggest them to management.- Support events and conferences for collateral creation and running campaigns- Work on LinkedIn sales navigator to run outbound campaigns on target audience- Ensure presence on all key external platform subscriptions and make periodic updates.- Track SEO keywords and website traffic generation with the SEO partner agency.- Ensure website management and periodic updation through the partner agency.- Track regular social media posts and align them with target market.- Understand offerings and messaging to create appropriate campaigns.- Improve online brand awarenessRequirements : - Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.- Experience of working in IT services firms.- Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic.- Strong knowledge on digital marketing areas - SEO, Social media management tools.- Awareness of key online platforms, portals for creating brand awareness.- Ability to collaborate with internal and external stakeholders, talk to senior management and collect information for content.- Ability to review content quality.- Experience in running successful online marketing campaigns.- Ability to understand offerings & USP and explain it to prospects - understand the products or services, their features, benefits and pricing details.- Expert in sales tools such as sales navigator, LinkedIn, lusha or any other lead generation tool.- Excellent verbal and written communication.- Experience on using a CRM system and understand sales process.- Proficient in marketing automation tools, email marketing, CRM, Gsuite, MS office - Excel, PowerPoint and word.Soft Skills : - Proactive, detail oriented, disciplined, process oriented, result oriented, persistent, competitive, collaborator.Qualification: -- MBA in Sales and Marketing.- Experience in IT Services preferably QA industry.Please hit like or comment so that I can review your profile. (ref:updazz.com)

updazz .com