Job Description

Key Responsibilities: - Oversee the company's digital ecosystem including website, social media channels (50+ branded pages)- Plan, strategize and execute all digital marketing, including social media, influencers marketing, SEO/SEM, email, and display advertising campaigns.- Drive revenue through digital product monetization, sponsorship packages, and strategic partnerships while optimizing ROI across initiatives.- Create network of digital and tech agencies for specific projects. Manage these relationships effectively to ensure high-quality deliverables and cost-efficiency.- Lead and mentor the digital marketing team while fostering innovation, staying updated with industry trends, and managing external partnerships.- Design and implement innovative digital products and solutions that can be monetized through client partnerships- Work closely with the sales team to address digital queries, provide strategic digital solutions to clients, and participate in client meetings to offer digital expertise to drive revenue growth.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Brainstorm new and creative growth strategies- Collaborate with internal cross functional teams on multiple campaigns- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate.Key Requirements:- Should be from Media, advertisement or Entertainment industry ONLY.- Need candidate from Mumbai and near by location.- 10+ years of experience in digital marketing. Agency experience is preferred- Have a postgraduate degree in Marketing, Business Administration or related field.- Expert proficiency in digital marketing tools including Google Analytics, Search Console, SEO tools, social media management platforms, and digital advertising platforms (Google/Meta Ads).- Strong understanding of marketing automation, CRM systems, AI/ML applications, content management systems, email marketing platforms, and basic web development/UX principles- Excellent communication skills (both verbal and written) with the ability to articulate complex ideas clearly and persuasively.- Creative solution thinker with a passion for digital innovation.- Strong analytical skills, data-driven thinking, and a results-oriented approach.- Up-to-date with the latest trends and best practices in online marketing and measurement.- Strategic thinker with strong business acumen and negotiation skills.- Strong stakeholder management abilities, including experience collaborating effectively with sales teams.- Adaptable and quick to learn new technologies with an enthusiasm for continuous learning and professional growth. (ref:updazz.com)

updazz .com