Job Description

Lead - Creative Communications (OAP), Asianet Apply Later

Job ID
10056756

Location
Kochi, India / Ern\xc4\x81kulam, India

Business Disney Star

Date posted Aug. 25, 2023

Job Summary:

About the Role: The position will Lead the OAP Team. He/she will be responsible for the channel\xe2\x80\x99s on-air promotion and packaging thereby ensuring increased reach/building traffic on new shows and furthering viewership loyalty on shows. Have to ideate /conceptualize/write/produce/direct/ edit out of box ideas for on-air promos for all the shows, events & movies across the channel offerings. This resource is planned to Manage people/ team and has accountability in respect of all shows (F & NF, Movies & Events) launches, sustenance, and high points. Context: Our competitive universe keeps getting expanded and keeps getting better at their games. The hunger to win is far more in action than ever before. In these exciting times, a leader needs to stand tall and lead the way. The leader needs to re-emerge, re-invent, refresh & re-organize telling stories that resonate and hence need innovative talents. This role will be the most critical role that helps the business drive that change. Key Responsibilities:

• Ideate / conceptualize/ visualize / write / produce / direct / edit the product out for on-air promotional contents (shows & Movies)
• Ensure that the promos have a fresh perspective and are ahead of competition at all times!
• Infusing the local flavor and nuances of the Kerala culture into the promos, wherever necessary, making it compelling and relevant.
• Maintain high creative and production standards in all campaigns & promos and in line with the channel\xe2\x80\x99s philosophy and delivering on time & on budget.
• Partner with the Content / PRS/ Marketing / Strategy teams in identifying and unlocking the best brief and the subsequent campaign thought from there.
• Strategizing & coming up with novel and creative ideas for promos.
• Keep the audience guessing and eagerly waiting for the episodes by innovatively creating multiple points of view around high points and develop them to eye catching & hooking promos.
• Responsible to blend with the look and feel of the channel through brilliant packaging and suggesting creative graphical elements that combine with the programming and channel identity.
• Actively partner with Marketing/Strategy teams to develop campaigns built on regional insights and connect with local audiences.
• Create show-reels, AVs and flash ppts as and when required.
• Nurture creativity in the team, coach & mentor the OAP and Edit teams.

Performance Measures:

• Quality of creatives produced at par with network standards.
• Ideation, visualization, shooting and direction quality of projects handled.
• Campaign adaptability sticking to marketing plan per project.
• Timeline adherence for assignments handled.
• Contribution towards Channel and Business objectives
• Effective Turnaround time
• Favourable feedback from sub-ordinates & peers in mentorship, inspiration & collaboration

Qualifications:

• Postgraduate or Graduate with specialization in relevant areas.
• 15 \xe2\x80\x93 20 yrs experience in the field of creating TVCs/ promos / editing

Personal Attributes:

• Nurture team and extract the best in innovation & creative ideas/execution
• Excellent communication skills
• Keenness to learn, willing to experiment and try new ideas
• Strong problem solving and facilitation skills
• Self-driven and sense of ownership
• Openness to use internal & external feedback and data to create better outcomes
• Ability to get the best out of external partners like PH consistently.
• Ability to balance short-term goals with long-term objectives for the business
• Seamless collaborator & shall have effective communication skills.