Job Description

Position Description

Business Division: Corporate

Department:
Branding & Communication

Location:
Gurgaon

Position Title:
Lead Branding & Communication

Level:
Manager/ Sr Manager

Reporting To:
CPO

Position Purpose

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Strategic Responsibilities

Internal Communication

• Develop executive and key corporate messages in line with organizations business communicationsstrategy
• Responsible to support communicationcampaigns that are employee facing and spear-headed by various functions (including Finance, CRO, Legal, Ethics, CSR, Global Delivery and HR) and leaders across the organization

External Communication & Branding

• Create & manage content for website
• Draft and develop press releases about major launches and big events.
• Reach out to media for press release coverage and also respond to information requests from the media

Operational Responsibilities

Internal Communication

• Manage other internal communications(which include new business wins, awards, quarterly results) and obtain necessary approvals with internal stakeholders
• Coordinate with external creative agencies and internal graphic designers to develop collateral such as campaign mailers, banners posters, digital assets for digital and social media campaigns on different channels.
• Coordinate with various internal stakeholders to develop required content for communication.
• Work with the HR and other support functions to coordinate internal events and related communications
• Create brand awareness among internal stakeholders through employee outreach, multi-function co-ordination, employee engagement, newsletters, digital communications
• Review, edit, author and disseminate messages and ad-hoc communicationsas per requirement

External Communication & Branding

• Deal with external agencies on regular basis for events, media releases, social branding activities.
• Help the organization communicate effectively with the public through various digital channels.
• Help maintain the organization's public perception, goodwill, image, and identity.
• Arrange interviews with the organization's top executives and draft the speeches.
• Evaluate advertising and promotion programs to determine whether they are compatible with the organization's public relations effort.

Financial Responsibilities

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People Responsibilities

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Education Qualification

Bachelor's/Master's degree in public relations, journalism, communication, English or business

Work Experience

8-10 years of experience in external, internal communication & branding

Industry to be Hired from

Any industry

Functional Competencies

• Good Communication Skills (Written & Oral)
• Proficiency in preparing communications and materials on behalf of executives
• Experience advising all levels of leaders in an organization on best practice communications and engagement
• A good understanding of the relationship between internal and external communications, as well as traditional and evolving channels.

Interaction Complexity and Team Work

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