Lead Assistant Manager/senior Manager Campaign Management/analytics Advertising Firm (1 7 Yrs)
Job Description
Campaign Management/Analytics (Lead Assistant Manager-Senior Manager)
- Working on the reports, databases and campaign specific target Segments for campaigns based on the campaign calendar and continually refining the same for specific plays, tactical course corrections, and ad-hoc marketing and sales leadership requests.
- Working to ensure marketing dashboards are processing sanctified and clean data, investigate anomalies and aberrations in patterns on an ongoing basis
- Benchmarking performance against targets across all marketing channels and advising on KPIs based on performance analysis
- Reporting on key metrics, analyzing and interpreting trends, and providing actionable insights based on available analytics data
- Analyzing online user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution
- Spotting opportunities to try innovative new methodologies and improve the analytical procedure
- Any other operational, cost, or statistical analysis needed by the marketing leadership on an ad-hoc basis.
- Have Good Communication Skills.
- Have also experience in Either SAS or SQL (Mandatory)
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Job Detail
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Job IdJD3006325
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationIndia, India
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EducationNot mentioned
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ExperienceYear